The Up-And-Coming Celebrity Beauty Brands You Need To Know About

Singer Selena Gomez joins the ranks of make-up moguls that have launched beauty products. From Rihanna to Victoria Beckham, a number of celebrities have ventured into the skincare and make-up space, because let’s face it, we’d love to use the products they use to get their signature look. Tapping into their personal experience of working with the best beauty professionals from all over the world does give them an upper hand and more often than not, their products work. Sometimes it feels like every time we blink, a new celebrity launches their beauty line, so to make things simple, here’s a list of the ones we’re hearing about in 2020…

Rare Beauty

Who: Singer and actor, Serena Gomez

What: Selena has been working on this beauty brand for the last two years and the debut collection includes foundation (in 48 shades) and concealer, lipsticks, liquid blush, eyeliner and brow pencils. Rare Beauty launches exclusively in Sephora USA today and Selena hopes to take the brand global next year. *crosses fingers*

Haus Laboratories

Who: Actor and singer, Lady Gaga

What: Lady Gaga created Haus Laboratories in 2019 and her line gives you eyeliners and shadows in bold colours and pigmented lip liners and glosses. The latest addition to the line includes eyeliners in vibrant shades that will make heads turn.

Ariana Grande Fragrances


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Who: Singer, Ariana Grande

What: The Thank U, Next singer launched her sixth fragrance R.E.M. (named after her song of the same name) recently. The lavender juice has notes of warm salted caramel and juicy fig and is housed in a glass bottle that’s surrounded by clear crystals.


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Who: Make-up artist and YouTuber, Patrick Starrr

What: After spending years reviewing products on his YouTube channel and collaborating with make-up brands like MAC Cosmetics, beauty influencer Patrick Starrr left fans overjoyed when he launched his own brand. The products include an oil-based make-up removing mist and wipes that literally erase all signs of make-up.

Jenifer Lopez Beauty

Who: Actor, singer and fashion designer, Jenifer Lopez

What: J. Lo filed a trademark for ‘J. Lo Beauty’ in December 2019 for skincare and cosmetics brand. She recently shared a sneak peek of the line in an Instagram post where she was wearing a full face of make-up including shadow, bronzer, nude lipstick, blush and lots of highlighter.

Pattern Beauty


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Who: Actor, Tracee Ellis Ross

What: Especially made to nourish curly hair, Pattern Beauty has a whole range of mane products including a shampoo, conditioners, creams and hair gels as well as leave-in treatments and hair serums. These aloe vera and coconut oil-spiked products quench dry hair and deliver serious hydration and shine.

Kay Beauty

Who: Actor Katrina Kaif

What: In October 2019, Katrina launched her very own beauty line with Nykaa Cosmetics which had a whole range of lip liners, colours and toppers as well as kajals and eyebrow pencils. Fast forward to 2020, the actor has expanded her brand which includes mascara, highlighters, contour ticks, loose powder and colour correctors.



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