After a hectic day, I find nothing more relaxing than curling up with my favourite book. The world fades away as I immerse myself in the story, losing track of time yet always craving more. These moments are my ultimate indulgence, just me and my beloved stories.
If taking time for oneself is “wasting time,” I’d gladly waste it. Timex, the iconic American watch brand, captures this sentiment with their ‘Waste More Time’ campaign, featuring Ananya Panday. The campaign encourages us to step away from the hustle and bustle and reconnect with our passions, even if others see it as a waste.
The latest digital film of the campaign reinforces that a Timex does more than just tell time; it tells your story and reminds you to make time for yourself. Deepak Chhabra, Managing Director of Timex India, says, “The campaign is about investing time in yourself and realising it is time well spent.”
With this in mind, let’s dive into some of Timex’s latest launches.
1. Q Timex Malibu
From surf to the street, this playful look draws inspiration from Malibu’s beaches, channelling the timeless cool of the original Q Timex 1979 Reissue watch. Featuring a rotating bezel, functional battery hatch, and domed acrylic crystal, it blends heritage with modern flair.
The rose gold-tone case, paired with a pink dial and vibrant aqua and rose gold-tone links on the easily adjustable perfect fit expansion band, creates a look and fit you’ll adore.
Availability: Q Timex Malibu
2. Waterbury Fly Back
Crafted with the brand’s cutting-edge flyback chronograph movement from Pforzheim, Germany, the Waterbury Traditional Fly Back Chronograph stands out with its fan-shaped sub-dials at 4 and 10 o’clock, each featuring retrograde hands. A single press of the fly back pusher effortlessly resets the chronograph, allowing you to see the current lap time instantly without stopping and restarting.
Availability: Waterbury Fly Back
3. Marlin Moon Phase
The Marlin Moon Phase Multifunction honours the visionaries who led mankind to the moon with a sub-dial that mirrors the lunar cycle. This elegant update of Timex’s ’60s Marlin showcases a refined 40mm stainless steel case and a calendar movement with sub-dials for the day, month, and date.
Availability: Marlin Moon Phase
4. Timex X Jacquie Aiche Golden Eye collection
The Timex x Jacquie Aiche Golden Eye Collection draws inspiration from the cosmos, encouraging wearers to embrace the present and explore endless possibilities. Available in Red Agate and Purple Jade, the 36mm timepieces feature Jacquie Aiche’s signature starburst tribe eye and faceted Austrian crystal hour markers.
A gold-tone stainless steel case and bracelet ensure a radiant wrist stack, while the intricate tribal eye engraving on the case back symbolises protection. With 50m water resistance, a durable mineral glass lens, and quartz movement, these watches blend precision with timeless style.
Availability: Timex x Jacquie Aiche
5. Timex X Ghostly Navi
Timex teams up with Ghostly International to create the Timex X Ghostly Navi, a stylish and versatile watch. Featuring a 38mm stainless steel case, fabric slip-thru strap, and a black dial with purple numerals, it combines comfort and sophistication.
With 100m water resistance, luminous hands, and a custom case back engraved with “Everywhere, Nowhere,” this quartz-powered watch is built for reliability. The aluminium top ring highlights Ghostly’s favourite cities, including Ann Arbor in “Ghostly purple,” honouring the brand’s origins. The Timex X Ghostly Navi blends style and functionality for a standout accessory.
Availability: Timex X Ghostly Navi
Whether you plan a sporty, adventurous getaway, or choose to bask in the comfort of a library reading your favourite book with, Timex has got you covered with these latest launches. Pick your favourite now and experience the leisurely joy of unwinding from hustle.
