ELLE Exclusive: Beauty Retail Platform Tira Announces Kareena, Kiara And Suhana As The Faces of Its New Campaign #ForEveryYou 

Tira launched in April this year and in a matter of months, the brand has gone from strength to strength. The brand has carved out a niche in the increasingly competitive beauty market, powered by technology, customised and unique experiences and an elaborate brand portfolio. Tira is an omni-channel beauty retail platform, and it leans heavily on simplified yet comprehensive communication to reach a wide range of target audiences. From beauty content to interactive and personalised tools, Tira has entered the growing space of beauty with something unique to offer. With its ongoing efforts to expand its presence and visibility, the brand has taken a step ahead and unveiled its first campaign #ForEveryYou.
The campaign is rolled out to celebrate the role of beauty as a powerful tool of self-expression which varies for every individual. To put across the essence of the campaign to its consumers, Tira has roped in three powerful women icons of the film industry – Kareena Kapoor Khan, Kiara Advani, and Suhana Khan – who bring in a larger perspective and have an aura that transcends across different generations. To know more about the campaign, and their association with Tira, ELLE India chats with the three actors ahead of the big launch today.

Kareena Kapoor Khan

ELLE: Can you tell us a little bit about your association with Tira and how was it working with Suhana Khan and Kiara Advani?

Kareena Kapoor Khan (KKK): My association with Tira has been so much fun. It’s a brand that aligns with my values of celebrating individuality and authenticity. Working alongside Suhana Khan and Kiara Advani has been a fantastic experience. They both embody the spirit of Tira in their own unique ways. Suhana brings a fresh perspective and youthful energy, while Kiara adds her own charm and confidence. Collaborating with them has been great, and together, we hope to create a platform that encourages everyone to embrace their true selves and define beauty on their own terms.

ELLE: How has your relationship with makeup evolved over the years?

KKK: Over the years, my relationship with makeup has evolved significantly. Initially, I was very experiential and explored different looks. Today, I view makeup not as something to cover your blemishes but as something that highlights and enhances your features. I have also realised the importance of investing time in good skincare.

ELLE: If you had to describe your makeup aesthetic in today’s terms, what would you say it is?

KKK: In one word – I would say classic.

Kiara Advani


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A post shared by KIARA (@kiaraaliaadvani)

ELLE: Can you tell us a little bit about your association with Tira and how was it working with Suhana Khan and Kareena Kapoor Khan?

Kiara Advani (KA): My collaboration with Tira has been an exciting experience that resonates deeply with my own values. Being part of a brand that promotes authenticity and self-expression aligns perfectly with what I believe in. Working alongside Suhana Khan and Kareena Kapoor Khan has been amazing. Suhana brings her youthful energy and unique perspective, while Kareena we all look up to, her experience and confidence are truly admirable. Together, we’re creating a platform that encourages individuals to embrace their individuality and redefine beauty on their terms. It’s been a wonderful journey to collaborate with such strong women who share the same vision when it comes to beauty and together, we empower everyone to use beauty to creatively express #ForEveryYou

ELLE: Your skin always looks radiant and glowing. Is there a specific skincare ritual that you live by?

KA: Haha, thank you! I believe that consistency is key – across all spheres of life. My skincare ritual focuses on cleansing, moisturizing, and sun protection. Sunscreen is a must, even indoors, to protect my skin. Hydration and a balanced diet also play a crucial role in maintaining that radiant glow. Additionally, I make sure to remove my makeup before bed—I’ll never sleep without doing that! I really think that consistency is key.

ELLE: What are the three makeup products that you never leave the house without?

KA: Mascara, blush and lip gloss!

Suhana Khan


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A post shared by Suhana Khan (@suhanakhan2)

ELLE: Can you tell us a little bit about your association with Tira and how was it working with Kareena Kapoor Khan and Kiara Advani?

Suhana Khan (SK): Being associated with Tira has been an incredible journey. Tira is a brand that promotes being your authentic self, and that resonates deeply with me. Working alongside icons like Kareena Kapoor Khan and Kiara Advani has been both inspiring and fun. Kareena’s confidence and Kiara’s grace have taught me valuable lessons about self-assurance and authenticity. They are both strong and empowered women who bring their unique perspectives to this collaboration. I am excited to be part of this journey with Tira and look forward to all there is to come.

ELLE: Being a GenZ actress, do you ever get influenced by social media beauty trends? Which of these is your favourite?

SK: I am definitely into social media and get a lot of tips and tricks from there. It’s a great place to learn about new trends, hacks and brands. I am quite experimental and love trying anything new in this space.

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