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L’Oréal Professionnel's Iconic Browns Are 2025's Must-Have Hair Colour

L’Oréal Professionnel's iNOA Iconic Browns collection offers a personalised approach to hair colour, featuring a diverse palette of browns for every individual in 2025.

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In the ever-evolving world of beauty, 2025 has a definitive colour: Iconic Browns. L’Oréal Professionnel’s iNOA Iconic Browns campaign celebrates brown’s versatile appeal and transformative power. More than just a collection, iNOA Iconic Browns empowers individuals to embrace their unique style with shades ranging from warm caramel and deep cherry brunette to sophisticated mocha and understated beige. This year, brown isn't simply a colour; it's a statement of individuality.

Mathilde Barthelemy-Vigier, General Manager of L’Oréal Professionnel India, comments, "Brown is having a remarkable moment. With iNOA Iconic Browns, we're showcasing the transformative power of this versatile shade, celebrating the diverse beauty of Indian hair and empowering stylists to create truly personalised looks for each client."

L’Oréal Professionnel’s iNOA Iconic Browns collection captures the essence of this year's hottest hair colour trend. The iNOA range, formulated with an exclusive oil-based, ammonia-free technology, provides rich, luminous colour while simultaneously improving hair health. This gentle formula ensures a luxurious, comfortable salon experience, free of unpleasant odours, benefiting both stylists and clients alike. This focus on hair health and a superior sensory experience sets iNOA apart in the world of professional hair colour.

The Everlasting Appeal of Brown

Brown occupies a unique position in the beauty world. It is a timeless classic, yet it continually reinvents itself. It is both bold and subtle, making it a universally flattering choice. L’Oréal Professionnel’s iNOA Iconic Browns collection capitalises on this versatility, offering an extensive palette of browns for every personality and occasion.

Brown: A Canvas for Self-Expression

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L’Oréal Professionnel has collaborated with a group of inspiring women to showcase the transformative potential of Iconic Browns. Keerthy Suresh, the acclaimed actress, exudes strength and confidence with a rich cherry brunette. Kusha Kapila, Actor & Content Creator, known for her vibrant personality and trendsetting style, radiates warmth with a luminous caramel brown. Sonal Chauhan, actor and former Miss India, epitomizes timeless grace with a sophisticated mocha. And Alizeh, a rising Gen Z star, embraces a fresh, modern aesthetic with a sun-kissed beige brown. These diverse looks illustrate how brown can be personalised to reflect individual style.

Priya Kasthuri Rangan, L’Oréal Professionnel Head of Education, explains the personalized approach behind Kusha Kapila’s caramel brown transformation: "At L’Oréal Professionnel, we recognise the uniqueness of every client's hair and needs. For Kusha, we wanted a shade that captured her dynamic energy. Leveraging the My Hair [iD] app—a colour diagnosis and consultation tool with virtual try-on capabilities—we explored numerous options before selecting the ideal caramel to complement her personality and skin tone. Kusha carries this colour with effortless grace. The warm caramel tones bring out her natural radiance, and it perfectly complements her playful, chic style. It's a testament to how brown can be both trendy and timeless. The result is simply breathtaking.”

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She expands on the versatility of brown: “Brown is far from monolithic. With shades ranging from warm caramels and rich chocolates to cool chestnuts and soft beiges, there’s a perfect brown for every individual, fostering boundless creativity and self-expression.” She also highlights the innovative techniques employed: “L’Oréal Professionnel continually pushes the boundaries of hair colour. We utilize techniques like strategically placed high- and lowlights to create dimension and movement, while meticulous, creative sectioning and blending ensure a seamless, natural look. We equip our stylists with the latest tools and techniques, empowering them to craft truly iconic hair transformations.”

The Fusion of Science and Style

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L’Oréal Professionnel seamlessly blends artistry with cutting-edge technology. The iNOA range, formulated with ODS² (Oil Delivery System) technology, delivers vibrant colour while nourishing and protecting the hair. The revolutionary My Hair [iD] app takes the guesswork out of hair colour transformations. With AI-powered virtual try-ons and personalised consultations, it empowers women to experiment with hair colour confidently, making beauty accessible and exciting.

Barthélemy-Vigier, General Manager of L’Oréal Professionnel India, notes, “In a market predominantly focused on grey coverage, the hesitation among younger women to experiment with hair colour often stems from uncertainty about the outcomes. The revolutionary, AI-powered My Hair ID app helps break this barrier, personalising beauty and empowering women with the freedom of self-expression.”

Brown: More Than Just a Colour

In 2025, brown transcends a mere trend; it’s a movement. Browns are redefining beauty by offering women a colour that feels both timeless and transformative. This palette invites experimentation, celebrates diversity, and encourages every woman to own her narrative. Whether you are ready to embrace the sultry tones of mocha or add a pop of caramel brightness, L’Oréal Professionnel’s Iconic Browns are here to make 2025 your boldest, most beautiful year yet. Brown is not just a colour—it’s a statement. And in 2025, it is the only one that matters.

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