In response to a strong and growing online demand and a momentous stride towards bringing sport-inspired classic American fashion to the fingertips of Indian consumers, U.S. Polo Assn. announced the grand launch of the brand’s exclusive website in India. This marks a pivotal moment in the fashion industry, as the brand renowned for its sport-inspired American casual wear takes a bold step in the vibrant and diverse Indian market.
U.S. Polo Association India launched its exclusive brand website on August 25th in line with its largest campaign for the year “Legends Forever Play Together” with a bevy of celebrities including Arjun Rampal, Milind Soman, Leander Paes and Mahesh Bhupathi.
U.S. Polo Assn. has long been celebrated for its unwavering commitment to preserving the rich legacy of American sportswear and casual fashion. With a heritage rooted in the sport of polo, the brand’s collections seamlessly blend classic American style with contemporary designs, making them a preferred choice for fashion enthusiasts worldwide. Now, this iconic brand is making its renowned designs more accessible to Indian consumers through the brand’s exclusive website.
What sets this launch apart is the simultaneous unveiling of the ‘Legends Forever Play Together’ campaign, featuring an ensemble cast of sports and fashion legends who embody the brand’s timeless spirit. The campaign brings together sports personalities like Mahesh Bhupathi and Leander Paes, who have excelled on the global stage, alongside celebrated actors Milind Soman and Arjun Rampal, who epitomize style and elegance.
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In the women’s wear category, the brand has on-boarded the dynamic Palak Tiwari, adding a touch of grace and glamour to the Women’s Wear Line. By roping in the Indian social media sensation and upcoming actor as their first-ever woman brand ambassador, U.S. Polo Association is transcending borders, and earning a multinational following. This union taps into the brand’s new-age style of sport-inspired apparel crafted with a sense of tasteful aesthetic and modern intricacy.
Speaking on the collaboration Palak reminisced “I am honoured to represent USPA as its first woman’s brand ambassador. Fashion is a powerful means of self-expression, and USPA’s commitment to embracing diverse voices resonates deeply with me. I look forward to embarking on this exciting journey together.“
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Moreover, the brand’s exclusive website promises to deliver a user-friendly and immersive shopping experience. Browsing through U.S. Polo Asssociation’s extensive collection will be a delight for customers, with intuitive navigation and high-quality imagery showcasing each product’s exceptional craftsmanship. The platform will also provide personalized recommendations, ensuring every shopper finds the perfect piece to elevate their style.
“U.S. Polo Assn. is an example of ‘phygital’ retail, where we are blending the best of digital and physical channels to enhance both and deliver the best customer experience, ultimately enabling enhanced omnichannel engagement,” said Shailesh Chaturvedi, Managing Director and CEO, Arvind Fashions Ltd. “The combination of the very special and iconic Legends Campaign, the exciting new website and our revamped stores will now allow U.S. Polo Asssociation to immerse consumers in our unique brand story across all major touchpoints.”
U.S. Polo Association is the first brand in the Arvind Fashions Limited brand’s portfolio to have gone live with an exclusive brand website and will carry the entirety of the brand’s product offerings across menswear, womenswear and kidswear. The website will also feature the brand’s footwear and innerwear collection.
Currently, the brand is listed on all leading online platforms and NNNow, the official brand store and digital destination for Arvind Fashions Limited.”