Unveiling Ritu Kumar’s Afro Florals SS24 Collection: A Fusion of Tribal Artistry and Indian Heritage

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This season, Ritu Kumar delves into the captivating world of tribal artwork, crafting designs that resonate with symbols transcending mere aesthetics. Celebrating India’s opulent textile heritage, time-honoured craftsmanship, and exquisite embellishments, her collection takes centre stage.

The collection features intricate details such as beads, braiding, and patchwork with a palette of earthy and joyful tones. Each silhouette is elevated with lace, mirror work, and embellished embroidery. This synthesis of elements lends the collection a subtle richness, effortlessly emerging through the foliage prints, culminating in the perfect fusion of style and tradition.

 

This stunning beige tribal printed ensemble is a delightful fusion of modern aesthetics and flowing fabric. Whether for your daily wear or fun vacations, this ensemble embodies the fluidity and versatility that is seen in this collection along with comfort.

Relying heavily on earthy tones, Kumar pays homage to India’s illustrious textile legacy through a diverse array of patchwork in this dress. With each patch, she furthers the cultural significance of symbols and colours cherished by indigenous communities, giving the garment depth and meaning.

A white shirt is elegantly paired with a tribal artwork skirt infused with playful multicolored hues. A green belt cinches the waist, adding dimension and elevating the outfit.

Embrace the essence of this Spring-Summer edit with this gorgeous flowy dress, radiating the vibrant spirit of summer. With its playful blend of pink, blue, and green multicolored hues, and captivating prints, this dress captures the joyous essence of the season in every stitch.

This black embroidered ensemble uses beads, braiding, and mirror work to enhance the piece. Featuring delicate work, this is a true celebration of traditional Indian artistry and its cultural richness.

This enchanting light blue-green botanic dress exudes a refreshing summery vibe. Adorned with intricate yellow flower patterns, it captures an essence of sun-kissed days and blooming gardens. Perfect for brunch days.

With this ensemble, we’re going traditional Ritu Kumar, embracing the timeless allure of sunset hues, as vibrant reds and oranges dance in harmony.

Clearly a versatile selection of flowy dresses, relaxed kaftans, and coordinated sets so whether you’re aiming for a chic daytime ensemble or an elegant evening affair, Ritu kumar has crafted it to elevate your style.

- Intern, Elle India

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