I spend a lot of time aimlessly scrolling through the Internet, especially on Instagram. The beauty junkie in me is always on the lookout for trends and techniques that can take my beauty game up a notch. My excessive screen time is proof of that. Apart from this, being a beauty writer also exposes me to some of the most dynamic brands that this industry has to offer. However, for the longest time, I would always end up relying on taking vacations abroad to get my hands on some viral beauty products or I would end up paying exorbitant shipping rates. Slowly but surely, a lot of these beauty brands are making their way into the Indian markets!
In the last few years, I’ve had the chance to try out a variety of viral beauty products without waiting for months for them to arrive! Here’s a list of beauty brands that have created viral products and also officially retail in India!
Versed
View this post on Instagram
Who hasn’t seen their iconic Instant Resurfacing Mask which results in glass-like skin which has taken over the Internet? Largely successful on social media, Versed offers skincare products which are suitable for all skin types and budgets too. With minimalist packaging and science-backed formulas that prove to be effective with consistent use, it’s no surprised that this brand continues to go viral with its launches.
Available on Nykaa
One/Size
View this post on Instagram
Did you know that one of the OG beauty influencers from the good ol’ YouTube days, Patrick Starr has their own beauty brand called One/Starr? Bringing over 10 years of experience to the table, Patrick wanted to bring inclusivity to the table too and One/Size was born. When a beauty guru creates a makeup brand, it often means that many of their products will be well-loved by the community. Right from their Cheek Clapper 3D Blush which features a unique formula, to their Turn Up The Base Powder Foundation which promises full coverage, there isn’t a single miss from them.
Available on Sephora India
SUVA Beauty
View this post on Instagram
I’ll never forget the day I saw the SUVA Beauty UV liners in action on the Internet. The creative makeup artist in me was bursting with excitement to try it out. Known for its vibrant eyeliners, SUVA Beauty was initially meant to be created only for professional makeup artists but all thanks to their pigmented and easy-to-use formulas, it found its way into every beauty lover’s vanity. Their UV liners and Beauty Toppers need to be a part of your makeup routine if going the OTT route is your thing.
Available on Nykaa Cross-Border Store
OUAI
View this post on Instagram
Ever wondered what the secret to Kendall Jenner and Dua Lipa’s glossy hair is? Enter OUAI, created by celebrity hairstylist Jen Atkin. Known for its minimalistic packaging and effective ingredients which revolutionise your hair care routine, OUAI certainly deserves a spot on your shelf. Their iconic Wave Spray has people swearing by it for the dreamiest beachy waves ever!
Available on Sephora India
Dr Dennis Gross Skincare
View this post on Instagram
Pretty much at the forefront of the science-backed skincare industry, Dr Dennis Gross’ eponymous skincare brand has given us formulations and products that were never seen before. They balance the use of active ingredients with deeply nourishing ingredients which cater to all skin types. Not only have their products gone viral, like the Alpha Beta Universal Daily Peel but even their tools seem to be universally loved! Cue the famous LED mask.
Available on Sephora India
Peri Pera
View this post on Instagram
After watching numerous reels on Instagram that showcased the airy and hazy texture of Peri Pera’s Ink Velvet Lip Tint, I was entirely convinced I had to get my hands on them. While Peri Pera does have a range of makeup products which include blushes and cushion foundations, their lip tints have cemented their viral status.
Available on Maccaron
