Viva Magenta Is The Pantone Colour Of The Year And Here Are 5 Ways To Include It In Your Makeup Looks

Pantone has finally announced its colour for the year 2023— Viva Magenta, and it’s as regal as it sounds! Thanks to the dominance of this colour on runways and the Internet, we were expecting it! A rich colour that exudes confidence and royalty, Viva Magenta has certainly managed to charm us. 

Viva Magenta is a deeper shade between pink and red that encourages you to be a little more daring. It is all about being electrifying and having a spirit that refuses to conform to conventional standards. In terms of beauty, this shade has been around for quite some time now. Whether we’re talking about risque lipsticks, metallic eyeshadows or blushes— Viva Magenta and makeup go hand-in-hand. 

Scroll down for some Viva Magenta makeup inspiration that will have you rushing to your vanity real quick —


Most of us tend to steer clear of magenta when it comes to eyeshadow, fearing that it could be too intense for our liking. However, Viva Magenta would make for a rather stunning colour on Indian or even warmer skin tones, since it complements every eye colour well. This colour can either make for a great monochromatic makeup look or an even better graphic eyeshadow.


Colourful eyelashes have been slowly finding their way into our makeup routine, and we’re here for it. An unusual way to make the eye look stand out, colourful eyelashes are a great way to make a statement. Talking about coloured mascaras, what better colour than Viva Magenta? An uber-cool way to sport these would be to keep the rest of your eye makeup minimal with soft glitter or neutral tones to let these dramatic eyelashes take over. 



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An increasing number of makeup enthusiasts are exploring colours and patterns for eyeliner. A bold shade like Viva Magenta will make your eyes pop with its power. Instead of opting for the usual sleek eyeliner, embrace your creative side and play around with quirky designs that add a vibrant touch to your makeup look.


With purple blush paving the way for brighter hues to take the centre stage for blushes, there’s no denying that a magenta-toned blush is just as capable of doing the trick. Viva Magenta is a versatile hue that flatters every skin tone for those moments when you want your blush to be the talk of the town. Blush draping could be an excellent way to really flaunt this dauntless colour. 



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Everybody enjoys a dark and daring lip from time to time, after all, there’s no fun in keeping things simple. Viva Magenta lips are the perfect accessory for party season, especially when layered on with some sparkling gloss. If bolder colours intimidate you, choose to go along with some minimal eyeshadow in order for your daring lips to be the centre of all attention. 

- Beauty Writer


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