Vogue Eyewear dedicates its 50th anniversary celebrations to everyone who has influenced how we perceive the world since 1973 as a testament to its past, present, and future. The brand is vibrant, welcoming, and inventive, and it celebrates how real people use trends to convey more than just fashion: it’s about being proud of who you are
For fifty years, Vogue Eyewear has given celebrity ambassadors the chance to frame their own take on fashion, starting with its early Italian muses and continuing with its first forays onto the international scene in the 1990s and 2000s with top models like Gisele Bundchen, Kate Moss, and Eva Mendes, as well as co-created capsules by Gigi Hadid, zennial actress Millie Bobby Brown, Hailey Bieber, and our favourite Bollywood actresses like Deepika, Shraddha, and Taapsee Pannu. However, it’s not just about top models and style icons; it’s also about experimenting with Vogue Eyewear to discover your unique sense of style. Because more than just glasses, Vogue Eyewear is your personal style enhancer.
View this post on Instagram
The campaign, which is framed by a 50th Anniversary Capsule of top-selling Vogue Eyewear styles each are dedicated to a decade of Vogue Eyewear with a style, revamping each one with a liberal dash of celebratory pink, is jam-packed with entertaining, interactive interpretations of what it means to be in style.This includes original 70s stars and bold profile glamor, as well as the easy to wear looks of the Y2K gen and trendy geometries or glam-chic retro shapes of the 2000s.
Provocative and bold, this broad-spectrum tone embraces the complementary reality of rebelliousness and inclusion, a sense of belonging and the power of identity, experimenting with identifying elements in unexpected ways, just as the brand experiments with its own logo – creating a futuristic, metallic bubble-letter logo especially for the anniversary campaign – or reinvents archive stars with a contemporary attitude and a hot pink makeover to their packaging.
Coloring up vintage design with a trendy pop of color and original high-volume style, the 50th Anniversary campaign star proves that original design never gets old. Revamping an original oversized shape from 1973 in exclusive new hot pink or archive-inspired beige horn-effect acetates, clear gradient lens shades pair with a 50th Anniversary print on the temple to give it a unique profile, a dedicated hot pink pouch, cloth and box add irresistible celebration status. Also available in a super-oversize caliber and Asian fitting.
Fusing contemporary trends with the charisma of evergreen design, head-turning volumes and glowing textures define this bold trendmaker. Made of quality acetate, the ultra-wide temples feature a distinctive curved bevel in celebratory hot pink and sized-up logo for unmistakable Vogue Eyewear attitude, dedicated hot pink packaging with the new metallic logo give it extra special anniversary status.
Fashionable and fun, stylish angles and gradient lens colors play up the dedicated hot pink & black profile of this trendy 50th Anniversary Celebration edition of a bestseller style, lightweight profiles make it super easy to wear. Just add a dedicated 50th Anniversary printed temple, hot pink box, pouch, and cloth with the new metallic logo, and its ready to celebrate every day in Vogue Eyewear.
Revamping an evergreen shape with trendy transparent fronts and dark shades, this stylish rectangular shape is the definition of easy to wear, hot pink temples give it a playful side. Made of light nylon fiber, a dedicated 50th Anniversary printed temple, box, pouch, and cloth, makes sure it’s ready to go wherever life takes it, in celebratory style.
Light, chic and packed with personality, this celebratory edition of a bestseller shape flaunts a head-turning new profile. Born to make casual glamour fun, a fresh color combo with see-through fronts and coloured lenses shows up the gaze of those who love to celebrate their style, tapered 50th Anniversary temples in hot pink and a dedicated hot pink box, pouch and cloth add an irresistible touch of Vogue Eyewear attitude. Also available in Asian fitting.