Whether you’re a fitness enthusiast or you’ve never been to a gym, you can’t turn a blind eye to the significance of wellness in this day and age. Lucky for us, Westin Hotels & Resorts, part of Marriott Bonvoy’s international portfolio of 30 extraordinary hotel brands, recently announced the launch of the wellness-focused “Let’s Rise” campaign. Particularly done to promote the idea of wellness travel, to motivate guests & tourists to regain control and enhance their well-being when they travel.
With the use of the unifying line “We are All Risers”, this campaign commends a community of achievers and reaffirms the brand’s commitment to their guests’ holistic well-being around the clock. While we are still in the throes of a pandemic, maintaining our health has climbed to the forefront of our priority lists, and for those who haven’t done so already, Westin offers an ideal opportunity to hop on to the wellness bandwagon.
To commemorate the campaign’s launch, Westin created a video featuring India’s new brand ambassador, Kareena Kapoor Khan, a leading globally recognized Bollywood actress. It’s the kind of video that makes you want to grab your bottle and burn some calories. The video reinforces the brand’s commitment to well-being, with a particular focus on three of the brand’s six wellness pillars, Move Well, Eat Well, and Sleep Well, with the goal of lifting pandemic-weary spirits, bodies, and minds through the power of dynamic movement, restful sleep, and balanced nutritious meals. The video features Kareena Kapoor, who embraces a holistic well-being lifestyle with Westin’s signature brand programs, with a breathtaking background of The Westin Garden City. Her holistic well-being lifestyle is captured in the video, which includes being active at the WestinWORKOUT® Fitness studio, restorative sleep Heavenly® Bed, and Heavenly® Bath, and nutritional offerings from the Eat Well menu.
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“The “Let’s Rise” Campaign communicates Westin’s commitment to empowering our customers and guests to enhance their well-being and ensure they can be the best version of themselves. The pandemic has created stress and challenges, we are seeing people realigning their priorities to put their well-being first. We created the “Let’s Rise” Campaign to inspire everyone to be a Riser, to push forward, stay active and maintain a good physical and mental health so that we can all rise to shine every day in their own unique ways,” said Neeraj Govil, Senior Vice President, Operations – Asia Pacific (Excluding Greater China), Marriott International “Kareena as an individual practice a lifestyle that is composed and well-maintained. She is hence a great fit for the brand, we are sure with her on-board we will be able to inspire our guests to realign their priorities, putting their well-being first and being their best selves while on the road.”
Expressing her thoughts on the collaboration with Westin, Kareena Kapoor Khan said, “In this crazy world we live in, I’ve tried to create a balance for myself and my family. I work towards maintaining an active lifestyle, following a healthy diet while giving my mind and body ample rest and respect so that I can always put my best foot forward in everything I do. This is why I’m proud to be the face and voice of Westin’s ‘Let’s Rise’ campaign, a concept that is in line with my thinking. Looking forward to the association.”
When it comes to wellness and fitness, Westin hotels globally has an array of offerings, including their WestinWORKOUT® FITNESS STUDIO that features state-of-the-art fitness amenities, including TRX functional training equipment, encouraging guests to indulge in an invigorating workout, wherever they are. Wellness goes beyond just workouts and the Westin brand acknowledges that. Each of their outposts offers healthy eating options as part of their Eat Well program. The Eat Well menu comes with a variety of tantalising flavours and textures. The goal is for diners to taste dishes that are ‘globally inspired yet locally prepared.’
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The wellness quotient also gets a boost with the Heavenly® Bed. The beds are utterly comfortable, allowing guests to sink into slumber but Westin enhances the experiences by providing them with a calming lavender balm, in-room spa treatments and a thoughtfully chef-curated Sleep Well Menu with dishes that help improve sleep quality. Some of the properties also have an on-site yoga instructor who can help with relaxation and meditation techniques, that can help with insomnia and promote restful sleep.
The Westin Goa is their newest addition to their roster of 8 hotels across South Asia that include – The Westin Mumbai Garden City, The Westin Pune Koregaon Park, The Westin Gurgaon New Delhi, The Westin Pushkar Resort & Spa, The Westin Chennai Velachery, The Westin Kolkata Rajarhat, The Westin Sohna Resort & Spa and The Westin Dhaka.
The video for the Westin “Let’s Rise” Campaign can be seen here. For more information westin.marriott.com
