If Queen Beyoncé is going country, so am I, said every member of the Beyhive. The winter winds are finally fading away, and we are waiting for a delightful and, of course, fashionable summertime. And just like every other fashion trend in this Pinterest generation coming back and forth, the country aesthetic, aka the cowgirl/ cowboy mood board, is back better than ever. This cowgirl style is already throwing Mob Wife Winter off the racks.
What’s the Cowgirl aesthetic?
Last year we saw the rise of coastal cowgirls, but this time we are going all country! The cowgirl aesthetic is one of the most classic styles in the world, transcending its historical roots in Western American states. The cowgirl aesthetic honours the courageous women who rode horses, worked on ranches, and conquered the frontier alongside their male counterparts.
Cowgirls’ wardrobe, which was initially created out of need, blended style and utility to enable them to go about their everyday lives with a resilient and self-assured appearance. Simply put, the cowgirl style is all about rocking those jaunty cowboy hats with pop-coloured obvious top stitching and extremely textured materials like suede, leather, or denim with country boots.
Pop Culture References
The 2024 version of the Cowgirl aesthetic still holds the same principles but has more styling options. Thanks to pop icon Beyoncé, who is one of the most prominent figures for this style. From the Renaissance era where she was seen donning a sparkly disco ball cowboy hat to her Super Bowl surprise album drop, she’s chosen this aesthetic quite frequently.
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Bey was also clicked in a custom Gaurav Gupta while attending the Luar fashion show, dripping in diamonds with matching thigh-high boots, a metallic silver handbag, sunglasses, and a grey cowboy hat. A boujee cowgirl! Not just Beyoncé; there’s a long list of pop artists who are embracing the cowgirl trend.
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During the past year, Harry Styles has made several appearances at Love on Tour concerts donning feathered cowgirl hats and other similar headgear that was also worn by his fans.
In 2021, Dua Lipa dropped a groovy music video for Love Again, which was a visual treat for anyone who enjoys this aesthetic.
Other artists are Katy Perry and Taylor Swift, who have shown their country music skills in various of their albums and singles. This year fans will witness Lana Del Rey and Kacey Musgraves returning to their country roots with new music as well. A special mention goes to Ken played by Ryan Gosling from Barbie and BTS Jimin, who rocked a similar cowboy fit, making fans search for this trend more.
This weekend, supermodel Bella Hadid was captured with her real-life cowboy boyfriend, Adan Banuelos, in Arlington, Texas, where he competed in the American Performance Horseman event. She was donning a brown cowboy hat, a brown beaded halter top, and black leather leggings like an elevated western cowgirl. She accessorised her look with large rings and a striking necklace in shades of turquoise and silver.
Runways Calling
Coming to the runways, during the autumn/winter ’22–2023 Tokyo presentation, Chanel showcased many black cowboy hat versions, sparking a discussion over the ‘goth cowboy’ trend. Possibly the most evident showcase endorsing the cowboy style was the fall/winter ’24/’25 menswear collection by Louis Vuitton.
Men’s creative director Pharrell Williams centered the whole show at the Jardin d’Acclimatation in Paris around western and cowboy themes to broaden the depiction of cowboy iconography, which has traditionally relied mostly on allusions to white people. In conclusion, it’s YEEHAW time so scroll down and shop from our curated list to nail this trend.
Kotty: Women Black Jean Flared High-Rise Stretchable Jeans
American Eagle: Women Blue 90s Boyfriend Medium Wash Denim Jacket
H&M: Frayed-edge flared skirt – Light blue
Levi’s: Men’s Solid Spread Collar Jackets
Tribe Amrapali: Silver Keka Earrings
Saint G: Saint Ashley Black Leather Cowboy Calf Length Boots
Also, read Mob Wife Aesthetic Is Having A Moment And We Are Breaking It Down For You
