Zoya, from the house of Tata officially opened doors to its sixth boutique at the Taj Mahal Palace yesterday. The luxury atelier is a favoured choice of the discerning sophisticate, with a reputation for unmatched creativity, innovative design and impeccable craftsmanship. Zoya’s meaningful pieces of wearable art celebrate its muse, the Zoya woman, and each piece is thoughtfully designed as a timeless ode to the journey of finding her true self.
Says CK Venkatraman, Managing Director, Titan Company Limited, “Zoya opening at the Taj is a moment of great pride and significance for us as it is two of the finest luxury brands from the House of Tata coming together. Taj is a destination synonymous with the finest in luxury hospitality and Zoya, is the jewel in our crown. This intersection of excellence in design, personalised service, and honouring artisanship illuminates the way forward for warm luxury. “
The boutique is beautifully styled with lush feminine interiors in pastel hues of white, beige and blush. Thoughtfully designed as a space of indulgence, for uninterrupted “me-time” to explore one’s passion for fine jewellery at leisure, every architectural elements from the patterned floor and etched walls to the placement of jewellery counters and floating window displays, creates an intuitive path of discovery of Zoya’s rare treasures, redolent of an art gallery. Signature chandeliers handcrafted from the sustainable pulp of banana leaves in white and blush weave their way through the store giving a flowing feel to one’s journey through the boutique. Every element is a testament to Zoya’s world and artisanal soul; minimal yet intricate, effortless yet crafted.
“Zoya is a brand where each piece is a work of art, that is proudly Indian at heart with it eye on the world. It prides itself in creating a world that is truly meaningful for the Zoya woman,” explains Mr. Venkatraman.
Masterfully blending tradition with modernity, every Zoya creation is resonant with meaning. Display windows on surrounding walls are adorned with finely crafted paper art echoing the fables of inspiration of each resplendent piece. The piece de resistance lies at the far end of the boutique, sheer curtains in hues of blush reveal a private lounge with spectacular views of the iconic Taj Boulevard, the Gateway of India and the Arabian Sea beyond. Plush wall panelling, soft carpets, centre seating and faceted mirrors create the perfect environment for an immersive experience as Zoya’s signature hospitality indulges you with hors d’oeuvres and gourmet coffee or tea. In this exclusive space, you can also explore Zoya’s bespoke services, interact with the brand’s jewellery designers and co-create custom pieces of jewellery that are truly one of a kind.
Mr. Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL who launched this landmark boutique with Mr. CK Venkatraman said, “For over a century The Taj Mahal Palace has been the epitome of luxury and is home to an array of renowned global lifestyle brands. Zoya with its timeless elegance and impeccable craftsmanship presents a unique offering for our guests. The Taj Mahal Palace, Mumbai is delighted to welcome Zoya from the house of Titan.”