Zoya’s Marquee Collection Aeterna Is An Ode To Infinite Feminine Energy


It’s one of the oldest branches of mathematics and involves the study of shapes. Geometry is perhaps as old as time itself. And this ethereal collection is an ode to abstract shapes and un-linear design.

Zoya, the exquisite diamond boutique from the House of Tata, introduces Aeterna a contemporary collection of rare jewellery that traces inspiration from ancient symbols of sacred geometry. Often described as a blueprint of the universe, these symbols have captivated artists and philosophers across cultures and through the ages. Visually striking, this landmark collection features a glorious juxtaposition of a very feminine palette in amethyst, pink sapphire, morganite and rose gold with a strong abstract design to deliver a collection that is lively and stylish. Zoya’s Aeterna is designed for versatility and smoothly transcends looks suited for both day and evening wear. So, you can wear it to work and then take it to play as you unwind with colleagues at brunch or cocktails. 


In keeping with Zoya’s legacy, this collection positions the brand’s industry leadership in design innovation with two new patented stone cuts, to deliver a collection of 40 pieces that are as modern as they are timeless. Aeterna’s design story narrates the chronicle of the formidable feminine energy that resides in the soul of the Zoya woman. The Zoya woman is powerful, her aura pulsating with energy and life. She plays the many roles with ease, leading with sensitivity and passion. She’s a poet, a dreamer, a seductress, a nurturer, a leader. In the moment, she is content.

Amanpreet Ahluwalia Brand Head, Zoya

Says Amanpreet Ahluwalia, Business Head, Zoya, “At Zoya, we have always believed that when a woman embarks on the journey of reconnecting with herself, she starts to feel truly alive. As a woman myself, I felt it was important to tell the story of the divine feminine energy that is inherent in us all. It’s a very special collection, inspired by the source code for women, a beacon for our soul journeys. Versatile and immensely wearable, Zoya’s Aeterna is a beautifully crafted, powerful talisman, a lovely reminder of this elemental power within. Every piece in this collection is as worthy of being cherished as the woman who wears it.”

The Symbols

Supremely powerful symbols create deeply meaningful imagery for the Zoya woman in Aeterna. The design inspirations for the pieces come from the Flower of Life pattern, symmetrically balanced intersecting circles featured in clean and edgy fractal patterns, the sacred symbol of the Vesica Pisces, presenting a metaphoric vessel for sacred power. Platonic solids shaped like pyramids, cubes, octahedrons, dodecahedrons, and icosahedrons are thoughtfully placed amidst the design and harken to the elemental feminine energy that lies in the seed of life as the source of all creation. They take the form of subtle detailing within the settings of stones, the structure of bangles, lattices and metalwork. Sophisticated toggle necklaces, lariats, stackable rings feature complex detailing and intelligent construction.


Two patents for the adaptations in the cuts of platonic solids form the highlight of this collection. Zoya’s atelier achieves the complex and challenging task of cutting the finest of amethysts with extreme precision into never-been-seen-before forms of icosahedron and dodecahedron while ensuring optimal stone visibility and exciting light reflection from different perspectives. The setting of these special cuts is also complex and underscores Zoya’s unparalleled mastery in delivering exceptional design by drawing on the best of tradition and cutting-edge technology.

Revathi Kant, Head of Design, Titan

Says Revathy Kant, Chief Design Officer, Titan Company Limited, “Zoya has built a reputation for redefining the way fine jewellery is perceived in India. With Aeterna, Zoya continues to demonstrate its leadership in design innovation, with unconventional, patented cuts that deliver a very modern form to the jewellery, with clean lines and edgy geometry. The collection is designed to dress up your daily wear and offers endless versatility in styling as it can be stacked or worn individually. With complex construction, Aeterna is a lively meaningful collection which is extremely stylish.”


Must-Have: The very exciting part about this collection is that it has two patented cuts. Also Zoya’s strong narrative of the journey of its muse – the Zoya woman – finds its genesis in the design story of this collection.

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