Beauty

How to pronounce L'Occitane, Shiseido and other luxury beauty brand names

Master beauty speak with our phonetic guide to commonly mispronounced brand names

From the beauty brand names that are intended to start conversations (way to go, Ouai), to the ones that require A-level French execution (Biologique Recherche, we're looking at you), many popular products can catch out even the most beauty astute amongst us. To ensure you're talking the talk correctly, swot up on our complete guide to beauty brand and fashion house fragrance pronunciation. Practice makes perfect...

Aesop: ee-sop 

Anna Sui: anna swee

Annick Goutal: an-eek goo-tal

Aveda: ah-vay-da

Avène: ah-ven

Balenciaga: bah-len-see-ah-gah

Batiste: bat-east 

Biologique Recherche: bee-oh-loh-jeek reh-shersh 

Byredo: bye-ray-doh

Caudalie: kaw-da-lee 

Chanel: shun-nell

Chantecaille: shan-teh-kigh 

Christian Louboutin: christian loo-boo-tan

Ciaté: see-ah-tay 

Clinique: clin-eek 

Davines: da-vi-ness

Decléor: deck-lee-or 

Diptyque: dip-teek

Dr Hauschka: doctor howsh-kuh

Fekkai: fehk-eye 

Glossier: gloss-ee-ay 

Givenchy: jhee-von-shee 

Guinot: gee-no 

Guerlain: gher-lahn 

Hermès: er-mez

Illamasqua: illa-mass-ka 

Jurlique: jer-leek 

Kiehl's: keels 

Kérastase: keh-ras-tass 

Kevin Aucoin: kev-in oh-kwan 

Korres: core-rez 

La Mer: la mare 

Lancôme: lohn-cohm 

Lanvin: lahn-vahn

La Roche Posay: la-roshe-po-say

Leonor Greyl: lay-oh-nor-grail

L'Occitane: lox-ee-tahn 

Maison Martin Margiela: may-sohn martin mar-jhell-ah

Miu Miu: mew-mew

Moschino: mos-key-no

NYX: nix

Ole Henrikson: oo-lah hen-rick-son 

Ouai: way 

Oribe: or-bay 

Phyto: fee-toe 

Sachajuan: sah-sha-hwahn 

Shiseido: sheh-say-do 

Shu Uemura: shoo eh-moor-ah 

Sisley: sis-lay 

SK-II: s-k-two

Stila: stee-lah

Thierry Mugler: tee-air-ee mu-glare

Versace: vur-sah-chee

Yves Saint Laurent: eve san lau-ron

From: ELLE USA