Love K-drama Fashion? These Homegrown Brands Can Help You Recreate Your Favourites


Whether you’ve just gotten into watching K-dramas or are a long-time fan, one thing is for sure: the spot-on style and flawless outfits of any K-dramas entire cast have us making mental notes on how to style our next outfit. It’s interesting because sure the main characters are dressed to the nines, but what always catches my eyes is that even a supporting character with mere minutes in screen time will have styling that’s inspiring. “I need that in my wardrobe!” can become a repeated refrain, even as you save the look for your Pinterest boards. K-Dramas are now everyone’s favourite comfort place, offering not just fan-favourite tropes, power characters, and magical music but also gorgeous, gorgeous fashion.

Fans are filling Instagram with over 80K+ K-Drama Fashion (#KdramaFashion) posts with styles inspired by some of the most popular characters. If I had to pick some of my favourite K-dramas on the fashion radar, it has to be Crash Landing on You, Business Proposal, or It’s Okay To Not Be Okay. All the ladies in these shows are always dressed to make a statement, especially Ko Moon-young from It’s Okay To Not Be Okay, who exudes major style changes throughout the show, moving from exuberant and fancy to quiet luxury and minimalist.

So, if you want to feel like a K-drama main character (minus the cute boyfriend) and revamp your wardrobe before winter winds hit the country, scroll down to shop from our curated list:

1. Spring Origin

Intricate lace-trimmed collars meet femininely elegant frilly dresses in a burst of florals with this dressy label. Twirling in their voluminous ensembles and chic shirts can transport you to a place of pure magic.  Ko Moon-young would approve.



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Size-inclusive, dainty dresses in micro prints make for a picnic-ready wardrobe staple at Femmella . With a vast range of colours and patterns, from florals to solids, there’s something for every romantic style enthusiast out there.

3. Ré Nao


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Indulge in timeless wardrobe must-haves courtesy of the label: sharp, solid dresses in soothing colours with playful details.

4. Arabellaa

This label owned by fashion blogger Juhi Godambe has soigné styles- think outfits straight out of Business Proposal, like this sublime co-ord set.

5. Reema Anand

Bespoke pieces with a slow fashion ethos is right up our alley. The brand has swanky dresses that cater to all your K-drama fashion-inspired girls-night-out outfit needs.

6. Mati

Soothing earth tones and roomy silhouettes marry whimsical ruffles in Matis’s range of dresses.

7. Meko Studio


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With artisanal craftsmanship and timeless silhouettes, studio Meko has got you covered for your next date-night outfit. Classy stripes meet flirty cuts in quality wardrobe pieces.

8. Ingrained


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Impeccable, minimal styles make for a classy wardrobe upgrade with Ingrained, with its amalgamation of traditional craft and refined, modern ensembles.

9. Style Island


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Vintage-inspired clothing with a modern cut is what draws one to Style Island- think retro collars, pretty pleats and an eclectic mix of white and dynamic colour.

10. Ode To Odd


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Fine silks, ornate embellishments, and regal floral prints make for a collection perfect for a fashionable high tea.

Also, read The Evolution Of Power Dressing In K Dramas

- Digital Writer


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