For years, it seemed as though the denim industry had plateaued, but as the skinny jean trend finally fell from favour, so too did the cool denim brands that had flooded the markets and closets of the fashion savvy ‘It’ girls. While labels like Citizens of Humanity, Paige and even Levi’s have become cemented in the market as easy and reliable go-to labels, a new wave of cool denim brands have cropped up, becoming the new heroes of the ubiquitous fashion item.
From classic to avant-garde, androgynous styles to super feminine, relaxed to fitted, denim has never been so diversified, with these brands bringing their own spin on the classic, and a refresher to any wardrobe.
Welcome to the era of Denim 2.0, where jeans are no longer just a daily necessity and they aren’t merely the quintessential 5 pocketed blue jeans from your mum’s closet, but rather the new statement piece for your collection and a worthwhile investment.
7 cool denim brands to know:
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