Akshaya Tritiya, also known as Akha Teej, is a significant day in the Hindu calendar. The festival is considered one of the most auspicious days for new beginnings, particularly ventures related to wealth and prosperity. Traditionally, this day is marked by the purchase of gold or precious stones, seen as an investment that carries blessings for the future.
And this year, CaratLane, the name synonymous with diamond jewellery, has unveiled its latest collection, Utsav, and it’s a revelation. Utsav, a word that vibrates with the celebratory spirit of Indian festivals, transcends the realm of mere adornment. It’s a call to awaken the vibrant spirit, the audacious style, and the undeniable individuality that resides within every woman. Utsav is the bold statement for the woman of today.
This Akshaya Tritiya, #KhulKeKaroExpress
The Utsav collection embodies this spirit perfectly. The collection aims to honour the individualism, spirit, and style of women worldwide by exploring the range of feelings, joy, and self-expression, and the title, #KhulkeKaroExpress, aptly goes with the perfectly aimed goal of embracing the individuality of each woman on a joyous day.
Innovation Meets Heritage
The Utsav collection bridges the gap between generations with a stunning fusion of age-old Indian jewellery traditions and cutting-edge technology. A groundbreaking laser-cutting technique allows for the layering of gold sheets, creating mesmerising 3D designs that echo the intricate motifs and craftsmanship that have been hallmarks of Indian jewellery for centuries. It allows you to wear a piece of your heritage with a modern twist, expressing your unique style with a touch of timeless elegance.
Celebrate you this Akshaya Tritiya
This Akshaya Tritiya, while shopping from CaratLane, experience the essence of self-love with each piece from the collection. Utsav caters to the tastes of contemporary women. The pieces are a perfect blend of trendy and elegant, graceful and modern. Whether you seek a statement necklace to turn heads or a pair of delicate earrings for everyday wear, Utsav offers a diverse selection that allows you to curate your own unique look.
Atul Sinha, Chief Operations Officer of CaratLane, while speaking about the launch, said, “At CaratLane, we believe that jewellery is more than just adornment; it’s a catalyst for self-expression and celebration. Since the brand’s inception, we have always created versatile jewellery, each reflecting the wearer’s unique style, persona, and one-of-a-kind expression. With the ‘Utsav’ collection, we encourage women to celebrate their individual style and express it freely!”
