This Diwali, S&N by Shantnu Nikhil has gifted us a truly dazzling celebration with their latest collection, Golden Hour, starring none other than newlyweds Jackky Bhagnani and Rakul Preet Singh. This is the first time the couple has shared a frame for a campaign post-marriage, and it’s everything you’d imagine—full of love, light, and a dash of glamour. Shot against the iconic backdrop of The Taj Mahal Palace, Mumbai, the campaign captures the beauty of intimate moments shared during the festive season.
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A Celebration Of Golden Moments
Inspired by the warmth and radiance of golden hour—the magical time of day when the sun casts everything in a soft, golden glow—the collection brings to life the essence of Diwali. With light being central to the festive season, Golden Hour represents those fleeting yet meaningful moments spent with loved ones. Jackky and Rakul, radiant in their first Diwali campaign together, reflect this spirit beautifully, embodying the joy of shared memories during their new chapter as a married couple.
For Jackky, who wore S&N by Shantnu Nikhil for his pre-wedding cocktail, the connection to the brand runs deep. “S&N’s designs have always stood out to me for their elegance and boldness. Wearing their ensemble for my pre-wedding cocktail was an easy choice. The Golden Hour collection captures that same spirit of celebration and togetherness, blending modernity and tradition in a way that truly fits the Diwali mood,” he shares.
Rakul, who has often turned to the brand for special occasions, echoes the sentiment, adding, “Shantnu & Nikhil have a way of creating pieces that make you feel empowered and beautiful. This Golden Hour collection embodies everything Diwali represents—joy, strength, and celebration. Shooting this campaign, especially for our first Diwali together as a married couple, was incredibly meaningful.”
The Collection: Bold, Modern, And Festive
The Golden Hour collection strikes a balance between tradition and contemporary style, with pieces designed to make a statement. For men, expect to find elegant bandhgalas and statement jackets—perfect for Diwali gatherings that demand both sophistication and comfort. For women, the collection offers flowing saree gowns and modern silhouettes, blending classic elements with a party-ready edge.
The collection’s details are where it truly shines—rich silks, crystal accents, and unique leather and metal embellishments that channel the celebratory energy of Diwali. Every piece exudes a sense of festivity, designed for those who want to step into the season looking bold yet effortless.
The Iconic Setting: The Taj Mahal Palace
The campaign’s setting at The Taj Mahal Palace adds an extra layer of grandeur. With its timeless elegance and history of hosting royalty, cultural icons, and world leaders, the venue beautifully complements the richness of the collection. It mirrors the spirit of Golden Hour, where tradition meets modernity, and each moment feels both grand and intimate.
Shantanu and Nikhil sum it up best: “The Golden Hour collection is about more than just the festivities—it’s about capturing those golden moments that last forever. Having Jackky and Rakul star in the campaign added an extra layer of excitement, and their chemistry made everything feel authentic and effortless.”
From getting ready together for the night to the quiet reflections after the party in the glow of Diwali lights, the campaign captures the couple’s intimate moments with a sense of ease and elegance. The collection, paired with the opulence of The Taj, creates a campaign that feels not only glamorous but truly heartfelt.
So, if you’re looking to add a touch of golden magic to your Diwali wardrobe this year, S&N by Shantnu Nikhil’s Golden Hour collection is where you’ll find it—blending modern silhouettes with festive sparkle for an unforgettable celebration.
The collection is available at all Shantnu & Nikhil stores and online.
