In a world where women are constantly navigating challenges and pushing limits, Miraggio is stepping up to empower them with their latest campaign, #MadeForMore. Miraggio’s latest campaign, #MadeForMore, with Sharvari, is all about celebrating women who refuse to settle for anything less than extraordinary. With her inspiring journey and resilient spirit, Sharvari embodies the very essence of the campaign. Founder Mohit Jain explains, “At Miraggio, we believe that every woman has the potential to achieve greatness, and the #MadeForMore campaign is our way of honouring that resilience and determination.”
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This vision is not just confined to the campaign’s message but is deeply embedded in the A/W 24 collection. From sleek totes to edgy backpacks, the designs are all about confidence and sophistication. “The collection features sturdy silhouettes and practical functionality, ensuring women can conquer their day effortlessly,” shares Jain. “Our bags are designed with premium materials to withstand the demands of daily life while maintaining a luxurious aesthetic,” he adds.
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One standout feature of the collection is the introduction of the Miraggio Signature lock, a chic and edgy element that reflects the modern woman’s boldness. “This distinctive feature not only enhances the overall look but also reinforces our commitment to creating pieces that mirror women’s strength and style,” says Jain. From muted tones to versatile designs, the collection caters to women who want to transition seamlessly from day to night, without compromising on style.
To represent the campaign, Miraggio chose the ever-inspiring Sharvari. “She perfectly embodies the message of #MadeForMore with her unwavering ambition and resilience,” Mohit explains. Sharvari’s journey is one of grit, passion, and success—a reflection of the very spirit the brand wants to celebrate. Her presence in the campaign brings authenticity, making her a relatable figure for women who are on their own path to greatness. “We hope Sharvari’s story will inspire women to dream bigger and reach higher,” Mohit adds.
But Miraggio’s mission goes beyond just creating fashion accessories. With #MadeForMore, the brand aims to inspire a mindset shift, encouraging women to embrace their unique journeys. “The campaign is about fostering a mindset that encourages women to reach their full potential and pursue their ambitions without compromise,” says Mohit. It’s clear that with each bag, Miraggio offers not just a fashion statement, but a reminder of the strength every woman holds within.
For Mohit, the goal is simple: revolutionise the fashion accessories space by creating pieces that empower women and redefine individuality. “We want our products to go beyond being just accessories; they should be statements of self-expression and empowerment,” he says. Miraggio’s A/W 24 collection, with its bold designs and empowering campaign, is a testament to the brand’s vision of inspiring greatness.
The message is clear—women are #MadeForMore, and Miraggio is right there with them, every step of the way.
