Farhan Akhtar put his finger on the nub when he asks, what are the parameters young men are using to call themselves men? The actor, singer, filmmaker and founder of MARD (Men Against Rape and Discrimination) is sparking off a dialogue on what masculinity means in the Indian context and how skewed ideas of it are fuelling brutal crimes against women. Akhtar was recently named the first male ambassador of UN Women and is an advocate of the UN’s HeForShe campaign. In this video for WEvolve, a global campaign to end gender-based based violence, he talks about the work being done across the country to “keep the volume up” on this issue.