Khyati Trehan on the perks and pitfalls of using social media as an artist

Khyati Trehan on the perks and pitfalls of using social media as an artist

"I create with an intention to make people feel ‘the right feeling’"

By Rajashree Balaram  January 16th, 2020

We live in times of strange contradictions. Even as means and mediums of artistic expression are burgeoning in numbers, artists everywhere are being compelled to school themselves to more painfully constricting guidelines on rectitude. A new breed of artists though is dodging it all—and bravely so. They are the ones taking Instagram by storm as they showcase bold new concepts fearlessly, post after post, to a live worldwide audience 24/7. We got the fiery warrior Khyati Trehan to share with us their ammunition.

Khyati Trehan: A graphic designer, illustrator and 3D Artist, Trehan is now in Munich, working with IDEO on human-centred design and visual storytelling. This National Institute of Design, Ahmedabad grad constantly looks for new tools to add to her kit, which also includes fresh paths to approach her work: “Lately, I start a project by writing about the subject of the artwork, rephrasing it, thinking of analogous examples, and writing from different points of view. This helps me make connections that don’t seem obvious at first.”

 

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Feeling is everything: “I create with an intention to make people feel ‘the right feeling’, and I spend a lot of time crafting the intention before getting my hands dirty.”

Perks of Insta: “The DMs. Insta has brought me close to so many people, some of which I’ve gone on to meet for real, and some who hit me up when I’m in their city. I started by using it as a home for explorations of the work that I would have liked to do in the future. But I ended up with commission requests from the likes of Apple and Adobe!”

 

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Reality check: “I’ve built a habit of creating on a regular basis for this imaginary audience, hoping to make people feel something, and simultaneously deepening my craft. But I also sometimes find myself creating for Instagram, which was never the intention. Simple things like constraining myself to the square format, and lately spending less time doing long, research-driven personal projects hint at that.”

 

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Stalking right now: Jessica Walsh, Sanchit Sawaria, Isha Pimpalkhare, Peter Tarka, Todd Vanderlin, Liron Ashkenazi. All of them have a fearlessness about the way they create.