As the whole world fights the pandemic in unison, some of the biggest luxury brands like Louis Vuitton and Ermenegildo Zegna, among many others, have taken the responsibility to step forward in the time of crisis. This is when the number of confirmed coronavirus cases around the world is approaching 2 million, with nearly 1,20,000 confirmed deaths, according to data compiled by Johns Hopkins University.
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French luxury giant Louis Vuitton, known for its monogrammed bags, will be producing thousands of PPE (personal protective equipment that includes masks and gowns) in its ready-to-wear atelier located on Paris’ rue du Pont Neuf, in partnership with the Mode Grand Ouest textile network—a network of companies that supply textiles. These gowns will be provided to healthcare workers in six Parisian hospitals of the Assistance Publique–Hôpitaux de Paris, also known as AP-HP (the regional hospital centres operating in Paris and its surroundings), who are taking care of patients suffering from Covid-19.
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Louis Vuitton is not alone in stepping up to do its bit. Italian luxury menswear label Ermenegildo Zegna is also aiming at producing 2,80,000 protective hospital suits for medical staff helping out patients suffering from Covid-19. Out of these supplies, 2,50,000 units will be delivered to the Piedmont region in Italy and 30,000 to Canton Ticino in Switzerland. Zegna will be producing these suits at its factories situated in Novara and Mendrisio.
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The spread of coronavirus has shown how a real crisis looms over the fashion industry. But, if brands have learnt anything from this global healthcare menace—it’s that we need to fight this together.
