27/09/2023 ELLE Exclusive: Mona Kattan Launches Oud Scents As The Next Chapter To Her Brand Kayali As intense as it gets! By Sukriti Shahi
21/09/2023 ELLE Exclusive: Urban Decay Is Launching In India And Here’s What You Must BuyThe brand is launching exclusively with Nykaa! By Sukriti Shahi
08/09/2023 Lancôme’s Global Brand President Françoise Lehmann Takes Us Through The Brand’s Journey And One Of Its Most Iconic Launches Of The YearBuilding a legacy! By Sukriti Shahi
31/08/2023 ELLE Exclusive: Beauty Retail Platform Tira Announces Kareena, Kiara And Suhana As The Faces of Its New Campaign #ForEveryYou Kareena Kapoor Khan, Kiara Advani, and Suhana Khan join the brand By Sukriti Shahi Advertisement - Continue Reading Below
29/07/2023 Sonam Kapoor Ahuja Is Now Associated With Kerastase And She Talks About Hair Care and Changes Post Motherhood “One thing I never compromise on is the quality of products that I use.” – Sonam Kapoor Ahuja By Sukriti Shahi
26/07/2023 Master of the Trade: M.A.C’s Baltasar González Pinel On Art, Makeup & Trends"The actual concept is to create stories, support the industry, and be able to connect with people who wear make-up." - Baltasar González Pinel By Sukriti Shahi
15/06/2023 ELLE Exclusive: Cover Star Selena Gomez On Launching Rare Beauty In India And Using Beauty As Therapy“I spent a lot of time trying to look older when I was younger, and I wish I knew there is plenty of time to grow up.” – Selena Gomez By Sukriti Shahi
08/06/2023 Rakul Preet Singh: Of Grit, Grace And GlamourAfter a decade in the movie business, Rakul Preet Singh is unstoppable not just as an acclaimed actor but also as an entrepreneur who co-owns fitness centres and recently launched a sustainable diaper brand, New Boo By Sukriti Shahi Advertisement - Continue Reading Below
31/05/2023 Created with the House’s Core Values & Aesthetic, Hermès Beauty Launches Four Ranges In IndiaRight ingredients in right proportion By Sukriti Shahi
15/05/2023 The Last Drop: Is Waterless Beauty The Right Step Towards Sustainability?Sukriti Shahi explores the future of global cosmetics industry By Sukriti Shahi
10/05/2023 ELLE Exclusive: Tory Burch Talks About The Launch Of Her Eponymous Fragrances In IndiaForget the bags, it’s time wear Tory Burch fragrances By Sukriti Shahi
27/04/2023 ELLE Exclusive: Brazilian Beauty Brand Sol de Janeiro’s Co-Founder On What Made It Go ViralBum Bum Cream and the Tik Tok Era! By Sukriti Shahi Advertisement - Continue Reading Below
23/04/2023 ELLE Exclusive: The Ordinary Expands Its Cleanser Category With The Launch Of Glucoside Foaming CleanserIt’s the second launch under the category. By Sukriti Shahi
07/04/2023 Dior Makeup’s Creative And Image Director Peter Philips On How ‘Dior In Mumbai’ Looks Were DesignedInspiration, mood board, and an Indian twist By Sukriti Shahi
06/04/2023 ELLE Man: Babil Khan About The Inheritance Of ArtBabil Khan is everything that a modern-day actor needs to be, and more, Sukriti Shahi says By Sukriti Shahi
28/02/2023 ELLE Exclusive: It’s My Job To Try New Skincare And Farmacy Amazed Me The MostGet your cards out, people! By Sukriti Shahi Advertisement - Continue Reading Below
22/02/2023 ELLE Exclusive: LoveChild Introduces Blushes And Highlighter And They Are My New ObsessionMakeup with skin-loving ingredients, YES! By Sukriti Shahi
01/02/2023 The Genius of Huda KattanBeauty entrepreneur Huda Kattan discusses her new Em(power)ed range and mental health with Sukriti Shahi By Sukriti Shahi
12/01/2023 ELLE Exclusive: Kaushal, The OG Beauty Vlogger, Opens Up About Makeup And Mental HealthThe social media star is now an author By Sukriti Shahi
27/12/2022 8 Biggest Beauty Moments of 2022 That Took the Industry by StormFrom ‘Slugging’ to Celeb brands, the list is interesting! By Sukriti Shahi Advertisement - Continue Reading Below
26/12/2022 #EditorEdit: Beauty Products I Bought In 2022 That Were Worth Every Penny If I ran beauty awards of my own, these would be the undisputed winners! By Sukriti Shahi
14/12/2022 Your Guide to Getting Rid of Blackheads Without Damaging SkinNo more squeezing the pores By Sukriti Shahi
28/11/2022 Unpopular Opinion: Despite That Hype, It’s Not Essential To Include Hyaluronic Acid In Your RoutineIt’s just a sassy sister of glycerine! By Sukriti Shahi
25/11/2022 ELLE Exclusive: Paris Hilton Reveals Her Beauty Routine and Here’s What She’s Obsessed WithAnd more on her new fragrance! By Sukriti Shahi Advertisement - Continue Reading Below
24/11/2022 If You Think Sheet Masks Are Actually Biodegradable, Think AgainAre these the new plastic straws? By Sukriti Shahi
21/10/2022 Catching Up With Dora Baghriche Whose New Fragrance Can Make You Smell Powerful & PopularAll about good vibes! By Sukriti Shahi
06/10/2022 Beauty Enhancing Ingredient Edelweiss Gets Picked By The Body Shop For Its Skin-Loving BenefitsThe Body Shops's new Edelweiss Range is a ground-breaking formula for healthy skin. By Sukriti Shahi
26/08/2022 In Conversation with ELLE: Priyanka Chopra Jonas Wants to Make Hair Care Accessible Through Anomaly, her Brand That Launches in India Today On NykaaRead on to know her recommendation for unmanageable ‘Bombay’ hair! By Sukriti Shahi Advertisement - Continue Reading Below
31/07/2022 Pat McGrath Collaborates With ELLE India To Co-Edit The Season’s Trend ForecastLegendary make-up artist Pat McGrath shares the season’s biggest trends exclusively with Sukriti Shahi By Sukriti Shahi
08/07/2022 Kate Hudson’s Secret To Plumper, Brighter Skin Lies In This Mask A Kate Hudson X with Juice Beauty Collab By Sukriti Shahi
28/06/2022 Luxury Beauty Brand Lancôme Relaunches In India and We Have All The Exclusive Inside NewsBigger, better, brighter! By Sukriti Shahi
17/06/2022 She Came Out As Bisexual After Marriage. Read This Woman’s Story Of Upheaval And Acceptance Beware, you’re entering a no-judgement zone! By Sukriti Shahi Advertisement - Continue Reading Below
16/06/2022 Kiara Advani’s MUA Lekha Gupta Spills The Beans On Keeping Your Makeup Intact In The Sweltering HeatNice Try, humidity! By Sukriti Shahi
09/06/2022 With Prakti Beauty Now in India, Here Are 5 South Asian Skincare Brands We Wish to See in Indian MarketBringing desi beauty practices to the forefront By Sukriti Shahi
03/06/2022 Kashish Mumbai International Queer Film Festival Is Here With Hard-hitting & Heart-warming Movies in its 13th Edition184 films from 53 countries By Sukriti Shahi
27/05/2022 AMINU X JCB Body Spa Is All You Need to Relax and Detox At OnceBrb, booking our next appointment! By Sukriti Shahi Advertisement - Continue Reading Below
15/05/2022 Man With A Plan – Dhairya KarwaBasking in the success of Gehraiyaan, Dhairya Karwa is pulling out all the stops to make his mark in Bollywood By Sukriti Shahi
14/05/2022 Getting Facial Fillers? 5 Questions You Must Ask Your Cosmetic DermatologistHave you booked an appointment with a trained expert? By Sukriti Shahi
11/05/2022 Out Of The Box – The Beauty Industry’s Concerted Efforts To Reduce Packaging WasteThe journey hasn’t been without its roadblocks. By Sukriti Shahi
02/05/2022 How To Make Your Makeup Sweat-Proof In This WeatherHumidity… what? By Sukriti Shahi Advertisement - Continue Reading Below
28/04/2022 5 Makeup Primers That Promise Long-Lasting Stay & Flawless FinishPrimers are here to regain your trust! By Sukriti Shahi
25/04/2022 #SkincareVillain: Does Alcohol In Skincare Deserve The Bad Rep It’s Got?Are there any good alcohols? By Sukriti Shahi
16/04/2022 As A Beauty Editor This Is The One Product That I Strongly RecommendApart from my sunscreen! By Sukriti Shahi
13/04/2022 Editor’s Pick: 7 Ceramide-Infused Moisturisers For A Well-Protected Skin BarrierWell-replenished, plumper skin! By Sukriti Shahi Advertisement - Continue Reading Below
07/04/2022 Keen On Using Vitamin C For Your Face? Read This Fact Guide Before You Get StartedShare this with a skincare fiend! By Sukriti Shahi
17/03/2022 5 International Beauty Products That Are Worth The Exorbitant Shipping RatesKeep your credit cards ready! By Sukriti Shahi
02/03/2022 Unpopular Opinion: The Discomfort Of Being A ‘Better’ Child In The FamilyBeing the better child comes at a cost. Are you willing to pay? By Sukriti Shahi
23/02/2022 Essential Skincare Tips For Women In Their 50s According to DermatologistsNo miracle fixes, just effective tips! By Sukriti Shahi Advertisement - Continue Reading Below
23/02/2022 5 Shampoo Bars Giving Usual Hair Care Products A Run For Their MoneyRaising the bar! By Sukriti Shahi
22/02/2022 Azelaic Acid Is Holy Grail Skincare Ingredient If You Know How To Use It RightVersatile, gentle, and with multiple benefits! By Sukriti Shahi
18/02/2022 Skin Fasting: I Took A Break From My Skincare Routine With Surprising ResultsTBH, I was in for a surprise! By Sukriti Shahi
11/02/2022 5 Skin Tints That Will Make You Forget You Have Makeup OnLet it be the year of low-maintenance products! By Sukriti Shahi Advertisement - Continue Reading Below
08/02/2022 #BeautyFlashback: Looking At 90s Makeup Trends That Are Making A Major ComebackKeep them gloss tubes handy! By Sukriti Shahi