17 New Beauty Launches That Have Us In A Chokehold This October


As the weather is getting colder, the beauty launches are only getting hotter. And we’ve got the lowdown on all the newest skincare, makeup, hair care, fragrance and even oral care drops. From jewel-toned eyeshadows to midnight lip oils that fit the spooky-season bill, you won’t want to miss these new October beauty releases. Read on and stay on top of the beauty game:

Diam Beauty Cheeky Affair Liquid Blush


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A homegrown beauty brand that has been topping everyone’s wishlists for a while now, Diam Beauty, has launched their new Cheeky Affair Liquid Blush. This liquid blush delivers a hydrating and moisturising flush of colour with just one dot. It is highly pigmented and buildable and is available in six shades to fit every mood.

Charlotte Tilbury Airbrush Flawless Lip Blur

Charlotte Tilbury is a beauty pioneer. So it’s needless to say that everything she comes up with is worth a try. This time around, the brand has launched its Airbrush Flawless Lip Blurs. This is a ‘light-as-air, matte-meets-moisture’ liquid lipstick that is available in eight shades–honey, nude, pillow talk, pillow talk medium, walk of no shame, ruby, flame, rose.

The Derma Co 2% Niacinamide Foundation

Derma Co’s new high-coverage foundation is packed with skin-loving ingredients like niacinamide and hyaluronic acid. Available in seven shades crafted to suit Indian skin tones, this foundation has a lightweight formula that feels like your second skin. It stays on the skin for 12 hours, has an SPF of 40 with broad spectrum protection and keeps oil in control for 12 hours.

Moha Hydrating Face Serum

The Moha Life Hydrating Face Serum is enriched with 2% hyaluronic acid, licorice, bamboo extract, papaya & rice bran. It is a plumping and rejuvenated water-based serum that absorbs into the skin quickly and suits all skin types. The serum is aimed at preventing early signs of ageing and repairing the skin barrier.

MAC Cosmetics Locked Kiss Lipstick

We’ve all heard high praises about the MAC Cosmetics Locked Kiss Ink Liquid Lipsticks. Well, the brand has now launched this in bullet form! The range has rich matte colours that are kiss-proof, transfer-resistant and waterproof. Available in 17 different shades, the formula of these lipsticks is enhanced with passion fruit oil for a comfortable feeling on the lips.

Sommer Beauty Huesicle

Huesicle by Sommer Beauty is a multi-tasking pigment that gives the cheeks, lips and eyes a soft wash colour. This collection of everyday neutral shades has a creamy formula that blends seamlessly with your fingers.

Indulgeo Essentials Under Eye Patches

Eye-patches are the quickest way to pamper yourself at home and with Indulgeo Essentials’ newly launched Pept-Eye Biocellulose Under Eye Patches, self-care Saturdays just got easier. These patches are made using natural fibre material extracted from fermented coconut water. This innovative structure ensures optimal absorption of ingredients and delivers deep nourishment to the skin.

Barcode Professional Hair Shampoo

Barcode Professional is a Turkey-based hair care brand with over 20 years of experience. The brand is known for its range of hair treatments and has left its footprint in more than 30 countries. The Barcode Professional Hair Shampoo is perfect for those with dry and damaged hair. Its formula contains ceramides & keratin complex that help restore the hair’s natural radiance and shine.

Too Faced Foreplay Lash Primer

The cult-favourite Better Than Sex mascara now has a new Foreplay addition! This is a black mascara primer enriched with a blend of argan and grape seed oils and is rich in omega-3 and 9 fatty acids. These ingredients nourish and condition lashes while lengthening, thickening and lifting them.

Kiko Milano Skin Trainer Range

Kiko Milano Skin Trainer CC Cream promises to give the skin a smooth, even complexion. It minimises skin imperfections while bringing a radiant glow to the face. Available in four shades from light to dark, the CC cream’s velvety texture is lightly coloured.

Benefit Cosmetics Butter Balms

Trust Benefit Cosmetics to come up with effective formulas in the cutest packaging. Their newly launched Butter Balms moisturise, condition & nourish the lips for 12 hours while providing a hint of colour. Beach Vacay and Desert Retreat are the two shades available exclusively on Nykaa.

Anastasia Beverly Hills Fall Romance Eyeshadow Palette

The continual success of the Anastasia Beverly Hills eyeshadow palettes–from Modern Renaissance to Soft Galm–is proof that the brand does palettes well. Their new Fall Romance Palette has 12 seductive jewel-toned metallic and rich neutral eyeshadows that are perfect for taking any day look to a night one.

Perfora Smart Sonic Rechargeable Electric Toothbrush


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Oral care is a part of self-care. And to make the process all the more fun, Perfora has launched the new Smart Sonic Toothbrush. It has four distinct modes–clean, white, sensitive and massage–and a battery life of 60 days. You can even personalise it on their website!

mCaffeine Shimmer Body Butter & Scrub

The new Shimmering Body Butter and Shimmering Body Scrubs by mCaffeine are designed to provide deep hydration and enhance skin radiance. While the former is enriched with cocoa butter, almond oil and caffeine, the latter has a mix of coffee and walnut shell powder.

La Mior Lip Stain


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La Mior is a homegrown brand that has left me stunned with its one-of-a-kind formulas and aesthetic packaging. The brand has now launched the Juicy Tinted Lip Oils which are available in eight shades. These are not only comfortable and lightweight but are also highly pigmented. Moreover, they claim to be transfer-proof with a 16-hour long stay power.

Typsy Beauty Midnight 02 Lip Oil


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Beauty enthusiasts have used Typsy Beauty’s ShadeShifter Phenomenal 01 lip oil and loved it to bit. Well, now it’s time for us to try the Midnight 02 variant. This is a black cheek and lip oil that shifts to a custom berry-pink shade. Similar to the first variant, this too is a long-lasting, non-sticky formula.

Givenchy Irresistible Rose Velvet Eau De Parfum

The Irresistible Rose Velvet Eau de Parfum by Givenchy is a sensual fragrance with top notes of pink peppercorn, blackcurrant and neroli, middle notes of four roses and base notes of patchouli, sandalwood and musk.

Beauty Writer

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