Beyond The Trend: Has Sustainability Become Just Another Must-Have Accessory?


In the bustling world of Indian beauty, sustainability has emerged as more than just a buzzword—it’s a movement. Sometimes, though, sustainability feels like the latest trendy accessory everyone needs to have. The question begs to be asked: is it a genuine commitment or just another fleeting obsession to boost our social media cred? Sure, the idea of going green has found its way onto our shelves, with bamboo toothbrushes, conscious packaging and organic ingredients becoming staples. But for many, sustainability is just another box to tick off in the pursuit of being on-trend.

It’s time to peel back the layers and look deeper. Are we truly mindful of our choices, or are we simply buying into the latest eco-chic craze?

Let’s face it – consumerism drives demand, and in our quest for the latest beauty fix, we often overlook the environmental costs. As a beauty editor with more products than shelf space, I’ve seen my fair share of trends come and go. But sustainability? It shouldn’t just be a passing fad–it’s a mindset shift. Yet, amidst the sea of eco-friendly packaging and clean beauty labels, it’s easy to lose sight of the bigger picture.

We live in a world where the latest skincare serum or makeup palette is just a click away, feeding into our insatiable appetite for the next big thing. Our obsession with consumption comes at a cost, and it’s high time we take a long, hard look in the mirror. Sure, switching to sustainable beauty products is a step in the right direction, but it’s not enough.

True sustainability isn’t just about swapping out plastic for glass, opting for vegan skincare, or replacing your entire makeup, skin, and hair shelf instantly—it’s about cultivating a mindful approach to beauty consumption. It is also about understanding that holding on to what you already have instead of discarding it to feed into the undying need for new products is sustainable.

Every time a makeup trend emerges, it brings a wave of ‘must-have’ products. A sustainable mindset says, “This must-have isn’t really a must at all.” It’s easy to get lost in the allure of the next big thing. But perhaps it’s time to redefine what it means to be sustainable in beauty.

So, here’s the bottom line—being sustainable isn’t always easy, but it’s worth it. It’s about making conscious choices, supporting brands that align with our values, and being mindful of the impact we have on the world around us. As we navigate the ever-changing landscape of Indian beauty, let’s remember that true beauty isn’t just skin deep—it’s about being kind to ourselves, each other, and the planet.

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