7 Fresh Labels To Turn To If You’re Gearing Up To Play Bridesmaid On Your Best Friend’s Big Day


If you’re a millennial, you probably spend half your paycheck curating your wardrobe as you take up bridesmaid’s duties (voluntarily and sometimes, not so much) at all of your friend’s weddings. If it isn’t your friend, it’s your sibling, relative or colleague—somebody at any given point is getting married, especially post lockdown. While there are a plethora of popular brands that cater to brides, there was always a gap for the bride’s tribe.

The conventional lehengas and saris are too ostentatious for the bridesmaids and the silhouettes from Indian pret wear labels are just too simple—do you get the dilemma? As someone who has recently juggled the bridesmaid’s hat for multiple weddings, shopping for each event’s ensemble has been the most tedious part. Apart from borrowing, reusing and hounding every tailor in my vicinity to recreate designs from Pinterest—I did my research and compiled a list of up and coming brands that cater specifically to the bride’s best allies.

From concept saris and ghararas to traditional co-ordinated sets and fusion lehengas—these modern-day homegrown Indian wear labels have something up their sleeves for everyone. If like me, you’re wedding-hopping constantly, these labels will definitely come in handy.

1. Label Anushree For Bridesmaids


If vibrant and light-weight silhouettes with minimal embroidery are your vibe—the printed pink sharara set with centre-front threadwork is for you. Add a pair of jhumkas and juttis for that additional desi-girl charm.

Available at: Label Anushree 

2. Vani Vats For Bridesmaids

Mirrorwork lehengas and strappy kameezes in dreamy pastel hues will make for the perfect mehendi sundowner outfit—it’s easy to carry and you can attend to your duties through the day taking, all while taking those aesthetically-pleasing Insta-shots.

3. L’effet by Sanjev Marwaaha For Bridesmaids

Done with the regular zardosi attires? Opt for this peacock-floral hand-embroidered lehenga with a matching dainty tie-up blouse. It’s easier to dance and twirl in, what more could you ask for?

Available at: L’effet by Sanjev Marwaaha

4. Kshitij Jalori For Bridesmaids

Jazz up your regular lehenga choli with a blazer-style jacket and if you’re feeling even more adventurous, trade your flowing chiffons for this tangerine velvet lehenga set (only if the event in indoors though).

Available at: Kshitij Jalori

5. KOASHEÉ By Shubhitaa For Bridesmaids

If you want to skip the lehengas and saris, this Chanderi embroidered jacket set is tailor-made for you. Also, the teal hue is a good departure from the regular reds, pinks and yellows associated with a wedding wardrobe. Ditch the accessories if you may and let the attire take the centre stage.

Available at: KOASHEÉ By Shubhitaa


6. The Little Black Bow For Bridesmaids

What’s better than a regular sari? A pre-draped concept sari that you can easily slip in to. Team it with a sultry blouse and a waist-accentuating belt and you are good to go.

Available at: The Little Black Bow

7. Sana Barreja Official For Bridesmaids

Don’t sleep on the angarakha silhouette just yet—you can team it with a lehenga, sharara, gharara or a pair of palazzos for a relaxed yet regal look. This head-to-toe yellow angarakha set is a no-brainer for a haldi event.

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- Junior Digital Editor


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