20/04/2023 Novotel Gets A Second Outpost In Mumbai And It’s Perfect To Unwind and RelaxAn infinity pool and a bar. Couldn't ask for more By Ruman Baig
27/03/2023 Bhanu Athaiya: Sketched In MemoryOscar-winner costume designer Bhanu Athaiya has left behind an unparalleled legacy of work. Ruman Baig spends an evening uncovering it By Ruman Baig
08/03/2023 ELLE Cover Star: Alia Bhatt: The Ace Of SpadesAlia Bhatt talks to Ruman Baig about motherhood, building a business from scratch and how, even a decade later in the industry, she is still a student at heart By Ruman Baig
08/02/2023 Class On Netflix Bravely And Unabashedly Dives Into the Social, Economical & Political Issues Plaguing The CountryClass is now in session By Ruman Baig
27/01/2023 Gaurav Gupta’s Debut Paris Couture Week Presentation Was All Guts & Glory"What's more prestigious is making it to the calendar with such icons on the side." By Ruman Baig Advertisement - Continue Reading Below
24/01/2023 Is Shock Value The Only Way To Stand Out At Fashion Weeks?Couture sans the drama is still couture By Ruman Baig
24/01/2023 ELLE’s Top 5 Picks From Rahul Mishra’s Paris Couture Week Spring/Summer 2023 CollectionThe master couturier deep dives into the world of 'cosmos' creating celestial magic By Ruman Baig
17/01/2023 Art On Scarves: Keeping A Family’s Heritage AliveArtist Darshana Shilpi Rouget of Alba Amicorum on the reinterpretation of her father’s historical works By Ruman Baig
12/01/2023 Wednesday Has Been Renewed For Season 2 And Here’s Everything You Need To KnowGomez's little deathtrap is all set to return for season 2 By Ruman Baig Advertisement - Continue Reading Below
12/01/2023 Farm To Fashion: Good Fashion Fund’s Investment Accelerates Sustainability Initiatives At Prathiba SyntexThe future of fashion is conscious and slow paced By Ruman Baig
11/01/2023 Golden Globes 2023: From Classics To Contemporary, Understated Glamour Was The Mood On The Red CarpetZendaya was sorely missed By Ruman Baig
06/01/2023 The Louis Vuitton X Yayoi Kusama Collaboration Is The Perfect Amalgamation Of Art And FashionBringing joy back in fashion By Ruman Baig
03/01/2023 5 Homegrown Formal Wear Labels To Build Your Capsule Wardrobe From ScratchBasic but definitely not boring By Ruman Baig Advertisement - Continue Reading Below
21/12/2022 ELLE Exclusive: Costume Designer Marylin Fitoussi Decodes The Wildly Polarising Fashion Of Emily In Paris Season 3Let the binge watch for fashion *cough Gabriel cough* begin! By Ruman Baig
19/12/2022 ELLE Exclusive: Pranav Kriti Misra On A Decade Of Weaving Stories Through Huemn About Humans"I feel that Huemn today is more of a fraternity-driven platform than a brand-led only by my solo vision. It's a very democratic space." By Ruman Baig
15/12/2022 Dress Over Pants: Is There A Stylish Way Of Wearing It Sans The Y2K Nostalgia?Katie, we need a minute to recover By Ruman Baig
14/12/2022 Hooded Gowns Have Dethroned The Naked Dress And Have Emerged As 2022’s Winning Red Carpet TrendIt's the reverse naked dress trend By Ruman Baig Advertisement - Continue Reading Below
07/12/2022 10 On-Screen Golden Retriever Boyfriends That Make Us Repulse The Bad BoysLadies, don't settle for less By Ruman Baig
06/12/2022 H&M’s Latest Collection Explores The Fluidity Of Fashion In The Physical and Digital WorldBetter make it meta By Ruman Baig
30/11/2022 If You Like All 50 Shades OF Black, Wednesdaycore Courtesy Wednesday Addams Is Made For YouWelcome to the we-don't-hug-and-perpetually-look-murderous club! By Ruman Baig
29/11/2022 JJ Valaya On Designing Costumes For Queen Ramonda In Black Panther: Wakanda Forever"We are all about craftsmanship which is why Ruth came to us. She recognised that we have a skill, which is unique." By Ruman Baig Advertisement - Continue Reading Below
28/11/2022 Rimzim Dadu X FabAlley Is Where Couture Meets Contemporary"The collection should be able to translate Rimzim’s signature into a commercial and affordable line that appeals to the millennial Indian woman." By Ruman Baig
25/11/2022 #ELLEExclusive: Karishma Swali On moonray’s First-Ever Limited-Edition Evening Wear Collection"With this collection, we truly indulge our flair for luxe and embellishments, proposing a sense of glamour without detracting from comfort." By Ruman Baig
23/11/2022 The Return Of ‘Heroin Chic’ Is Horrifying And Does A Great Disservice To The Body Positivity MovementIt's infuriating! By Ruman Baig
11/11/2022 5 Times Rihanna Was Tone-Deaf, Culturally Inappropriate And Almost Anti-Feminist In Her ApproachRihanna's Move to cast Johnny Depp In The Savage X Fenty Show Was Tone-Deaf And Anti-Feminist By Ruman Baig Advertisement - Continue Reading Below
11/11/2022 Love Is Blind Season 3 Is A Dumpster Fire. Superficial Relationships, Problematic Men, This Is The Worst Of Reality TVUncomfortable and painful to watch By Ruman Baig
10/11/2022 #ELLEExclusive: Anushree Reddy On Her First Flagship Store In Mumbai"We have created an entirely new bridal collection exclusively for Mumbai." By Ruman Baig
10/11/2022 Love The Prada Loafers? Here Are 8 Alternatives That Won’t Break The BankLoaf At First Sight By Ruman Baig
09/11/2022 10 Indian Wear Designers To Add To Your Radar This Wedding SeasonLadies, bookmark it please! By Ruman Baig Advertisement - Continue Reading Below
07/11/2022 10 Homegrown Bag Labels That Are Tote(s) Worth The InvestmentBringing back the big bag energy! By Ruman Baig
03/11/2022 #ELLEExclusive: Louis Vuitton’s India Capsule Collection Is An Ode To The Country’s Spirit Of CelebrationRani Pink over Barbiecore By Ruman Baig
01/11/2022 Masaba Gupta: The Wearer Of Many HatsWorld domination seems almost too easy now By Ruman Baig
28/10/2022 Diwali, Diaspora And The Battle Of The Desi DesignersNo more ill-fitted blouses and oddly falling lehengas By Ruman Baig Advertisement - Continue Reading Below
21/10/2022 Amit Aggarwal’s ‘ONYX’ For Lakmé Fashion Week Celebrates The ‘Grey’ Of Life"People look at us as the label that brings in a lot of theatre to fashion, which is true, but we don't want to be defined by that." By Ruman Baig
19/10/2022 Rajesh Pratap Singh’s Grand Finale Was A Master Class In Understated LuxuryUncomplicating fashion, one collection at a time By Ruman Baig
12/10/2022 Why Anamika Khanna’s Opening AK-OK Show for Lakmé Fashion Week Was A Cultural ResetReason 101 why Anamika Khanna is a fashion disruptor By Ruman Baig
11/10/2022 Shahab Durazi Returns To The Ramp After 12 Years, Makes A Strong Case For Relevance Of Timelessness"Until recently, I wasn't even on social media. My friends and even contemporaries like JJ Valaya and Tarun Tahiliani coerced me into coming on the platform." By Ruman Baig Advertisement - Continue Reading Below
10/10/2022 #ELLEExclusive: Nykaa Fashion Partners With Globally Renowned E-Tailer Revolve"The idea was to work out a system where Nykaa fashion plays the mediator for our consumers, helping them shop in a seamless manner." By Ruman Baig
10/10/2022 Nimish Shah On Infusing Mythology In Bhaane’s Autumn/Winter 2022 Collection"People coming to Bhaane aren't looking for trendy or cool outfits in the market. They shop here to discover and question where these clothes are made and why is it made like this." By Ruman Baig
04/10/2022 Bella Hadid ‘ATE’ Fashion Week And We Can’t Be Convinced OtherwiseModel of the moment for a reason By Ruman Baig
28/09/2022 Top 5 Sartorial Moments From Milan Fashion Week Spring/Summer 23Yes, we're definitely skipping D&C By Ruman Baig Advertisement - Continue Reading Below
26/09/2022 Vaishali S Decodes ‘Ancestral Threads’ At Milan Fashion Week S/S23"My mission is to revive Indian hand weaves by giving them a language that can be understood" By Ruman Baig
23/09/2022 Whether It’s Pro Or Anti Hijab, Patriarchal Policing Of Women’s Right To Choose ContinuesRespectfully, every woman ever! By Ruman Baig
22/09/2022 5 Reasons Why London Fashion Week Is Creatively Edgier Than The Other CapitalsThe land of the non-conformists By Ruman Baig
21/09/2022 Ridhi Mehra x Indya Blends Festivity With Functionality & AffordabilityThis festive season, indulge into some dreamy vintage silhouettes without burning a hole in your pocket By Ruman Baig Advertisement - Continue Reading Below
20/09/2022 Papa Don’t Preach Launches Rainbow Labels To Dismantle Stigma Around Size"Whether it's the change in labels or not budging on the fat-tax system, it's a step in the right direction." By Ruman Baig
16/09/2022 Mayyur Girotra On Taking The Centre Stage At The First Ever South Asian New York Fashion Week"Every piece has a story to be told, whether it's been picked from frescoes or the facade of tangible and intangible heritage." By Ruman Baig
15/09/2022 Stop The Press. Here Are Our Picks For The Top 5 Fashion Moments From NYFW S/S23 By Ruman Baig
14/09/2022 Designer Kanika Goyal On Returning To NYFW And Presenting Her Latest Collection ‘Starseed’"I am a storyteller first, and I cannot design something unless I feel authentic about it." By Ruman Baig Advertisement - Continue Reading Below
05/09/2022 Venice Film Festival 2022: Fashion’s Finest On The Red Carpet This SeasonArmani Prive and Valentino are front-running this season1 By Ruman Baig
01/09/2022 From Disney Princess To Red Carpet Queen: Zendaya’s Style Evolution Is One For The BooksUnafraid, bold and always hits the bull's eye! By Ruman Baig
30/08/2022 Hilton Goa Resort Pays Homage To The ‘Poder Culture’ with Poder ChroniclesBreaking bread! By Ruman Baig
25/08/2022 Ashdeen Lilaowala On His Homecoming, Preserving Zorastrian Culture And The Demand For Gara Beyond The community"Gara is more than a technique, it's an aesthetic" By Ruman Baig Advertisement - Continue Reading Below
24/08/2022 5 Movies & Shows That Showcased Grief In A Hauntingly Beautiful WayThere is no permanent closure to grief but there can be timely departures By Ruman Baig
16/08/2022 You Didn’t Think It Was Possible But Sima Taparia Was Even More Regressive & Annoying In Indian Matchmaking Season 2PSA: Get back on the apps By Ruman Baig
12/08/2022 Move Over Emerald & Teal, Celebrities Are Currently All About Highlighter And Avocado GreenEat your greens, but wear them too By Ruman Baig
09/08/2022 8 Celeb-Inspired Raksha Bandhan Fits To Upgrade Your Festive Wear GamePro tip: go for pocketed ensembles to fill them up with cash By Ruman Baig Advertisement - Continue Reading Below
06/08/2022 5 Lesser-Known Weaves You Will Treasure As Family Heirlooms On National Handlooms DayMove beyond the Benarasi and Jamdani! By Ruman Baig
04/08/2022 The Jet-Setting Life Of Hollywood Celebrities Is Affecting The Climate And The Backlash Is JustifiedThe unglamorous truth behind the aspirational lives of celebrities By Ruman Baig
02/08/2022 Indian Couturiers Continue To Ignore Size Inclusivity On The Ramp. What Will It Take To Move The Needle?Read the room By Ruman Baig
28/07/2022 Nachiket Barve On Winning The national Award And Prioritising Authenticity Over Opulence"There's a misconception, that if it's a period film, it’ll be over the top, which is not true. Look at Gandhi, done by the legendary Bhanu Athaiya, for which she won an Academy Award. By Ruman Baig Advertisement - Continue Reading Below
27/07/2022 5 Times Bollywood Celebrities Swapped The Classic LBD For Bold Black DressesBasic may now take a backseat By Ruman Baig
23/07/2022 Tarun Tahiliani On Changing Times And Evolving The Course Of CoutureI think that's a fundamental difference. Women are becoming more and more emancipated. Their sense of identity is not from decoration.” By Ruman Baig
22/07/2022 The Blurring Lines Between Art And Fashion At That AntiquepieceThat Antiquepiece embodies fashion as a wearable art form By Ruman Baig
21/07/2022 5 Times Meghan Markle Stole Sartorial Inspiration From Her Iconic Suits Character Rachel Zane By Ruman Baig Advertisement - Continue Reading Below
20/07/2022 Ekaya’s ‘Project Second Chance’ For It’s 10th Anniversary Is A Masterclass On Circular FashionA treasure trove of textiles By Ruman Baig
13/07/2022 #ELLEExclusive: Kunal Rawal On Moulding Menswear & Masculinity In India For 15 Years"In India, fashion was caged for a long time—especially with menswear" By Ruman Baig
09/07/2022 Paris Haute Couture Week 2022: ELLE Picks The Top 7 Fashion MomentsBack to the future! By Ruman Baig
07/07/2022 Selena Gomez’s Complete On-screen Style Evolution: From Quirky Disney Teenager To True Crime EnthusiastIf this makes you feel old, time to add retinol to your skincare regime By Ruman Baig Advertisement - Continue Reading Below
05/07/2022 Paris Couture Week Fall 2022: Gilded Glamour Was The Mood For Rahul Mishra’The Tree of Life' is a manifestation of nature’s abundance and a celebration of it's complex beauty By Ruman Baig
01/07/2022 8 Rainy Day Essentials to Add To Your Cart This MonsoonWhen it rains, it pours By Ruman Baig
24/06/2022 4 Times Mindy Kaling Changed The Game For Women On And Off Screen"Who am I? I am Kelly Kapoor the business b*tch" By Ruman Baig Advertisement - Continue Reading Below
23/06/2022 Crystals Or Chainmail: What’s Your Party Girl Vibe?All that glitters is not gold By Ruman Baig
21/06/2022 #ELLETechReview: Garmin’s Latest Watch ‘Vívomove Sport’ Is A Perfect Blend Of Style And TechnologyFast and functional By Ruman Baig
16/06/2022 Justin Bieber And 5 Other Celebrities Who Have Been Open About Their Battles With Chronic IllnessesCelebrities, they're just like us By Ruman Baig Advertisement - Continue Reading Below
15/06/2022 From Sonam, Shay To Shanina: Rihanna’s Maternity Style Has Everyone InspiredYou show them how it's done Mamas! By Ruman Baig
10/06/2022 LUX* South Ari Atoll in Maldives Is A Solar Powered Paradise For Eco-Conscious TravellersStare but you never get your fill By Ruman Baig
08/06/2022 Iman Vellani On Becoming Ms Marvel, The First Muslim Female Superhero And The Newest Star Of The MCU"It's really important to show the younger audiences that children of immigrant parents can be proud of their culture and fit in with the rest of the crowd—these two aspects aren't mutually exclusive." By Ruman Baig
06/06/2022 A Beach Vacation Can Be Daunting For Those With Body Image Issues. Here’s How You Can Be More ConfidentEmbrace the skin you're in By Ruman Baig Advertisement - Continue Reading Below
24/05/2022 What Happened When The Phenomenon Of Demna’s Balenciaga Took Over The Big AppleIt's Demna's world, we're just living in it By Ruman Baig
23/05/2022 10 Celebrity Brides Who Ditched The Conventional Wedding Attire For Their Big DayThey are not regular brides, they are cool brides By Ruman Baig
20/05/2022 Is Drama The Default Fashion Memo For Indian Celebrities At Cannes?Fashion, but make it a 3 tiered wedding cake! By Ruman Baig
19/05/2022 7 Summer-Friendly Work Wear Ideas to Beat The Scorching HeatThe key is to shop everything in white By Ruman Baig Advertisement - Continue Reading Below
19/05/2022 Fashion Across All Archie Multiverse: Comic, Show And The New Netflix FilmWho do you think will play Veronica and Betty in the upcoming movie? By Ruman Baig
18/05/2022 10 Summer Movies That Will Pander To The Hopeless Romantic in YouCan I get a Peter Kavinsky with a side of Noah Flynn? By Ruman Baig
14/05/2022 5 Breathable Summer Fabrics Beyond Cotton To Beat The HeatPlease ditch those denims for a few months By Ruman Baig
13/05/2022 Here’s Why The Valentino Hot Pink Is More Popular Than The Pantone Colour Of the Year ItselfCome on barbie let's go party! By Ruman Baig Advertisement - Continue Reading Below
10/05/2022 From Aishwarya Rai Bachchan To Deepika Padukone, Tracing India’s Fashion Journey At CannesWhile we wait for the looks from the festival's 2022 edition By Ruman Baig
06/05/2022 This Mother’s Day, Celebrate Your Mom With A Timeless Piece Of JewellerySpoil her silly! By Ruman Baig
06/05/2022 AM By Arpita Mehta Caters To The Minimalist With A Taste For Luxury"The excitement for purchasing is at an all-time high and people are ready to buy anything and everything, as long as it's fresh and new." By Ruman Baig
06/05/2022 Decoding Mom Logic: The Concept Of Teaching Children To Be Religion Fearing And Not God LovingSorry (not sorry) mom By Ruman Baig Advertisement - Continue Reading Below
04/05/2022 Here’s Why Kim Kardashian’s Extreme Fashion Practices Are Damaging And DangerousKim, this literally so rude! By Ruman Baig
02/05/2022 Abhinav Mishra’s Debut Bridal Collection Hits The Perfect Sweet Spot Between Classic And Contemporary"Look for comfort, choose silhouettes and colours that are flattering for them also keep in mind the season of their functions." By Ruman Baig
28/04/2022 Here’s Why Selling Sunset’s Mean Girl Trope In Disguise Of Competition Is ProblematicChristine Quinn is not a sassy queen and I do not stan By Ruman Baig
26/04/2022 Met Gala 2022: Here’s All You Need To Know About The Most Important Night In FashionIt will be a night to remember By Ruman Baig Advertisement - Continue Reading Below
25/04/2022 20 Labels To Bookmark For Your Last Minute Shopping This EidFrom block prints to breathable Chanderi kurtas, take your pick By Ruman Baig
22/04/2022 Indian Fashion Is Turning A New Leaf With Thoughtful Collections And CollaborationsIt's more about feeling good than looking good! By Ruman Baig
21/04/2022 Simone Ashley On South Asian Representation, Breaking Barriers With Bridgerton And How She Actually Likes Her Tea"If there's anything that I can share with women, especially south Indian women, is to really own your own voice and to share that with others and to not be afraid of it." By Ruman Baig
19/04/2022 Meet Hema Bose, The Woman Behind Megan Thee Stallion’s Gaurav Gupta Outfit"I feel very proud to have placed an Indian brand on the Oscars for a leading global sensational singer." By Ruman Baig Advertisement - Continue Reading Below