With a change in the way we consume beauty today, beauty brands are dedicated to put innovation at the forefront of their ethos. By presenting smarter, inclusive, and innovative solutions, the Indian beauty industry is already on the track to up its game. Enter, Type Beauty – a homegrown brand that’s positioning itself as an… Continue reading This Homegrown Makeup Brand Is A Step Ahead in Hybrid Beauty
Fashion in our nation celebrates heritage, culture, and people, but it’s about time when fashion honored India’s most loved religion – Cricket. The sport is way more than just a game, it is and has been a big part of our culture and is celebrated as a lifestyle in our country. Now you know how… Continue reading Shantnu & Nikhil’s SNCC Introduces The Cricket Spirit Of India To The World Of Fashion
After a long wait of two years, we saw the beat of beauty and glitterati of Bollywood under the same roof for the ELLE Beauty Awards 2022. Celebrating the best of beauty and wellness, the who’s who of the industry took the glamour quotient up a notch with their show-stopping beauty looks. Our favourite B-Town… Continue reading #ELLEReveals: Best Beauty Looks at the ELLE Beauty Awards 2022 Red Carpet
Nothing beats fashion with a purpose that makes a strong impact on everyone at a personal level. People today are more in tune with fashion that allows them to express the multiple facets of their personalities which is not limited to a ‘type’. Fashion is beyond trends, occasions, colors, and body types and that’s exactly… Continue reading United Colors Of Benetton’s Fall Winter 2022 Collection Is A Modern Vision For EVERYBODY
If there’s one thing we’ve learned from the pandemic, it would have to be the importance of self-care. There’s no better and easier way to do this than pampering oneself with indulgent bath & body products, spending some quality time on those leisurely bath rituals, and simply unwinding as you slather on an indulgent body… Continue reading Feel Fresh & Fabulous With These 9 New Launches in Bath & Body Care
The festive season is in full swing, and we couldn’t be more excited this time after the state of desolation we were in the last couple of years. Most of us have already started browsing through the trends we want to flaunt this season, and our quest to find the choicest outfits for this season… Continue reading Qbik’s Latest Festive Couture Collection – Fiza Is An Epitome Of Delicately Crafted Glamour
In step with New York Fashion Week, a secondary platform has been launched to celebrate Indian textiles, handicrafts and talent from the homeland. The first-ever South Asian New York Fashion Week (SANYFW.com) took place across various prominent locations in the Big Apple. SANYFW gathered South Asian fashion enthusiasts from across the globe to represent and… Continue reading Mayyur Girotra On Taking The Centre Stage At The First Ever South Asian New York Fashion Week
Picture this – you and your loved ones at a sundowner – reminiscing – sipping on scrumptious cocktails- munching on handcrafted food – taking in the aura of the City of Dreams, or better yet, you and bae – enjoying a romantic candlelight dinner – under the glistening stars taking in the breathtaking views amidst… Continue reading Celebrate 36 Glorious Years With Gallops With Delectable Food & Cocktails Amidst Breathtaking Greenery & City Views
If you’re a man in politics, you can get away with watching porn in parliament. You can be caught on camera being absurd or stupid, but you will get away with a rap on the knuckles, if that even. Recently, The Finnish PM was partying, a right all of us have at every age. A… Continue reading Why Are The Personal Lives Of Women In Politics Subject To Such Intense Scrutiny?
Conversations around size, inclusivity and diversity aren’t a recent phenomenon in the Indian fashion industry. Over the last couple of years, dialogues around this subject have taken social media by storm. The result? We saw an obvious shift in the way the design fraternity approached their collections as well as campaigns. From full-figured and gender-neutral… Continue reading Indian Couturiers Continue To Ignore Size Inclusivity On The Ramp. What Will It Take To Move The Needle?
No risk, no gain is a mantra Dr. Sumbul Desai swears by. She believes in getting ‘comfortable with being uncomfortable’. As a woman in STEM, her journey has been one for the books, considering the different trajectories her endeavours have taken. At Apple, she oversees the company’s global healthcare initiatives involving clinical product development, innovative… Continue reading Sumbul Desai On The Wrist-Taking Ability Of The Health Feature On Apple Watch
Your hair smells great after a fresh hair wash, but that doesn’t stay for long. Now if you are travelling in hope and humid weather, the hair loses its lustre and obviously the sweet smell of the hair mask you used. Enter hair mists! Hair mists might not be at the top of your list… Continue reading These Heavenly Hair Mists Deserve A Spot In Your Beauty Routine
Bruises, bumps and scrapes are a part of life, and two body parts that take the beating (quite literally!) are our elbows and knees. Growing up, as kids and teenagers we all came home with these as badges of honour, didn’t we? Later, added to this things like hyperpigmentation, accumulation of dead skin cells, friction,… Continue reading The Ultimate ‘How-To-Care’ Guide For Your Elbows & Knees!
How do you pick when you can choose from endless azure blue waters and stunning private pools? Do you choose a private villa above the ocean as fishes lazily swim about right under your feet or do you go with a private villa where you can lounge on a sun deck and take a dip… Continue reading 6 Sustainable, Environment-Loving Maldives Resorts That Should Be On Your Must-Visit List
We’re halfway in 2022 and it’s raining fashion collabs this year. But behold, my friends, the coolest one has just dropped. Two legends of the fashion world, adidas and Gucci have joined hands with a collection that reimagines a more sustainable luxury like never before. This new launch is making quite an entrance with India’s… Continue reading The Epic adidas x Gucci Collection Makes Its Grand Entrance With Ranveer Singh
“It’s not really the brown girls from Jersey City who saves the world,” a line from the Ms Marvel trailer that perfectly epitomised the sentiments of young South-Asian girls who grew up watching superhero flicks, but never dared to imagine themselves in it. This was until, Iman Vellani, a Canadian-Pakistani teenager entered the MCU as… Continue reading Iman Vellani On Becoming Ms Marvel, The First Muslim Female Superhero And The Newest Star Of The MCU
I have lost count of the number of times I have been told that my love for fashion and style is incongruous with my being a writer—especially one that writes on ‘serious’ subjects. I understand where this comes from—the irredeemable image of a ‘serious’ writer in this country is that of the jholawala in a… Continue reading What the sartorial choices of literary icons often indicate
We all know fizzy drinks are not your body’s best friends, which is why reports claiming that Donald Trump drinks up to 12 diet cokes a day are pretty alarming. So how, exactly, could this habit be harming the President’s health? Well, whilst opting for the low-calorie option is probably better than guzzling ‘full-fat’ alternatives,… Continue reading Here’s what a can of coke really does to your body
A chance conversation between two strangers at New York’s JFK airport in 2004 has today impacted and improved the lives of people in rural India. One was a scientist from America, who had developed a machine that converts air into safe drinking water, but wasn’t sure how to promote and scale this technology. The other… Continue reading Rural India is benefitting from a technology that produces drinking water from air
Unpleasant memories of dealing with over straightened hair in Class 12 and a PCOS diagnosis meant that I had steered clear of hair treatments, include highlights and colouring, since the age of seventeen. You see, I had both rational and irrational fears that ranged from walking out of the salon with unflattering golden highlights to… Continue reading Five things to keep in mind before you colour your hair
In a bid to become ‘healthier’, it’s not uncommon these days for people to try cutting entire food groups out of their diet. Doctors and nutritional experts have long warned against moves like this, however, because it usually means you’re not getting access to all the nutrients you need. But it seems there’s also another concerning repercussion… Continue reading How you might be making yourself lactose intolerant without realising
