Originating from ancient Aztecs, gear up to celebrate Día de Muertos, a holiday rich in Mexican ancestry, with Patrón Tequila. Once a scared event within the Aztec civilisation, has now evolved into a colourful, vibrant, internationally celebrated holiday that has a significant impact well beyond Mexico’s boundaries.
Paving its way to India, Patrón Tequila urges the Indian audience to join in the celebration of life, love, and remembrance forging a cross boundary connection.
From delectable margaritas to refreshing palms, Patrón Tequila can be enjoyed in various forms, With the onset of Día de Muertos (also known as the day of the death), there are even more reasons to celebrate with Patron tequila. This ancient holiday serves as a reminder that life and death are two sides of the same coin and a cause for celebration, a conundrum for people, given people’s thoughts on mortality.
Countless candles illuminate the sky as dusk falls, symbolizing the return of ancestors thought to be guided back to the living. The celebrations of Día de Muertos involve a vivid tapestry of tastes, colours, and images; this “memento mori” invites everyone to savour the pleasures of life in all of its forms, including Patrón Tequila.
Raise a toast to Día de Muertos with glasses of Patrón tequila, while remembering how poignantly this age-old celebration illustrates the connection between life and death. This is a time to appreciate the rich fabric of ones cultures, to treasure the memories of ones forefathers, and to revel in life’s little pleasures.
Patrón tequila lights up Día de Muertos festivities just as lamps light the way for the spirits of the dead adding more cheer and warmth to the festivities. It’s time to raise a glass to a fascinating past and the eternal legacy that brings us all together this festive season.
Patrón has partnered with multiple restaurants as they aim to create more recognition for Día de Muertos across major cities in India such as Mumbai, Delhi and more.
Some of the delectable recipes they are serving includes a refreshing Pan De Muertos, made by shaking together patron reposado, orgeat, lime juice, pineapple juice and orange liqueur to perfection. Another refresher, from Patron’s regal collection is the Margarita De Muertos combining Reposado, watermelon syrup, jalapeno, coriander, lime leads to this concoction.
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