ELLE Beauty Awards 2025: First Look At All The Winning Products

The ELLE Beauty Awards 2025 were everything we expected and more. Beyond the glitz and glamour, the night of 16th October marked the grand reveal of this year’s most coveted titles, setting new benchmarks for innovation and playing a pivotal role in redefining contemporary narratives surrounding modern beauty and wellness.

This year, over 200 brands submitted their registrations across 32 categories, spanning makeup, skincare, and haircare to sexual wellness and health-focused products.

Screening Process

The thorough screening process unfolded across three stages, beginning with an internal screening led by the beauty team at ELLE India.

Our expert jury panel, which included Shaheen Bhatt, Anshula Kapoor, Aalim Hakim, Kannagi Desai, Ainee Nizami Ahmedi, Shantanu Dhope, Bianca Contractor, Dr Jamuna Pai, Rithvik Dhanjani, Shivohaam, Rohan Shrestha, Deanne Panday, Dr Geetika Mittal Gupta, Meagan Concessio, Savleen Kaur Manchanda, Akansha Ranjan Kapoor, and Aranya Johar, brought together a wide spectrum of expertise to evaluate the shortlisted products. From artistry to science, every perspective was represented.

At the third and final stage, we rolled out an audience voting form on our website, acknowledging our community of beauty enthusiasts as essential contributors to this process.

Earlier this month, a special ELLE x SSBeauty by Shoppers Stop Brunch brought together beauty and wellness experts, creative voices, and brand founders to select the winner of a special award title.

Results Are In!

And now, after months of meticulous screening and impassioned voting, the moment everyone’s been waiting for is here: the ELLE Beauty Awards 2025: Product Winners have finally been revealed.

The winning products not only triumphed through an intensive judging process but also won the hearts of experts and readers alike. Read on to discover this year’s best in beauty! 

Product Awardees 

Base Product Of The Year - thou. Hue Drops

Blush Of The Year - CHANTECAILLE Cheek Shade

Lip Product Of The Year - Bobbi Brown Extra Color Shine Lipstick

Setting Product Of The Year - Huda Beauty Easy Bake Duo Loose Powder

Kajal Of The Year - Simplynam The Ultimate Kajal

Mascara Of The Year - Jeffree Star Cosmetics F*ck Proof Mascara

Brow Product Of The Year - Staze 9to9 All Eyes On You Brow Definer

Eyeshadow Of The Year - Charlotte Tilbury Charlotte’s Palette Of Beautifying Eye Trends

Nail Product Of The Year - Ray Of Sunshine Beauty Nail Stickers

Cleanser Of The Year - Elizabeth Arden White Tea Skin Solutions Gentle Purifying Cleanser

Makeup Remover Of The Year - Into Doubling Down Nourishing Rinse-Off Cleansing Balm

Serum Of The Year - The Ordinary GF 15% Solution

Face Exfoliator Of The Year - ClayCo. Matcha Enzyme Scrub with AHA & BHA

Moisturiser Of The Year - Asaya Running Deep Moisture Cocoon Crème

Eye Care Product Of The Year - Oteria Time Travel Eye Serum

Sunscreen Of The Year - Beauty of Joseon Relief Sun Aqua Fresh Rice + B5

Lip Balm Of The Year - La Mer The Lip Volumizer

Shampoo Of The Year - fHair Sensitively Scalp Shampoo

Conditioner Of The Year - milk_shake Curl Passion Shaper

Hair Mask Of The Year - 3TENX Ultimate Rèvitalize Hair Mask

Hair Serum Of The Year - Fix My Curls Frizz Control Stick

Leave-In Product Of The Year - Sachajuan Hair In The Sun

Hair Tool Of The Year - House of Beauty LED Hair Brush (5 in 1)

Body Cleanser Of The Year - Sol de Janeiro Delícia Drench™ Shower Oil

Body Moisturiser Of The Year - First Aid Beauty Ultra Repair Cream

Women’s Fragrance Of The Year - Dear Diary National Crush

Men’s Fragrance Of The Year - Ajmal Artistocrat Eau De Parfum

Face Tool Of The Year - FitFace They See Me Rollin’

Hand Care Product Of The Year - Mintree UPF 50+ Protection Handwraps

Men’s Grooming Product Of The Year - Ikonic Professional Bullet Hair Shaver

Sexual Wellness Product Of The Year - Be. Alpha

Health & Wellness Product Of The Year - Terrapy Menopause Support

Editor’s Choice Award Winners

Anti-Ageing Skincare Product Of The Year - Neude Skin Rewind Age Reversing Gel Crème

Skincare Range Of The Year - Personal Touch Skincare

Best Sun Care Product - Embryolisse Sun Stick SPF 50+

Everyday Face Cleanser Of The Year - O3+ Brightening Face Wash

Intimate Grooming Tool Of The Year - Philips OneBlade Intimate Bikini & Underarm Trimmer & Razor

Best Contemporary Perfume - OLFA Raja Rose’42

Foundation Of The Year - PAC Cosmetics Studio HD Liquid Foundation

Best Body Butter - FloraSoul Ayurveda Body Butter

Hair Treatment Mask Of The Year - Nexxus Promend Repair Keratinizing Mask

Best Overnight Repair Serum - Lakmé Retinol Advanced Renewal Serum

Best All Round Skincare Serum - Hyphen Double Shot Radiance Lift Serum

Everyday Sun Protection Formula - ETUDE Soonjung Director’s Tone-Up Correcting Sun Cream

SSBeauty Select Jury Award Winner - Armani Beauty Luminous Silk Perfect Natural Glow Foundation

Also Read 

The ELLE Beauty Awards 2025: Meet Our Powerhouse Partners In Beauty