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The ELLE Beauty Awards 2025 were everything we expected and more. Beyond the glitz and glamour, the night of 16th October marked the grand reveal of this year’s most coveted titles, setting new benchmarks for innovation and playing a pivotal role in redefining contemporary narratives surrounding modern beauty and wellness.
This year, over 200 brands submitted their registrations across 32 categories, spanning makeup, skincare, and haircare to sexual wellness and health-focused products.
Screening Process
The thorough screening process unfolded across three stages, beginning with an internal screening led by the beauty team at ELLE India.
Our expert jury panel, which included Shaheen Bhatt, Anshula Kapoor, Aalim Hakim, Kannagi Desai, Ainee Nizami Ahmedi, Shantanu Dhope, Bianca Contractor, Dr Jamuna Pai, Rithvik Dhanjani, Shivohaam, Rohan Shrestha, Deanne Panday, Dr Geetika Mittal Gupta, Meagan Concessio, Savleen Kaur Manchanda, Akansha Ranjan Kapoor, and Aranya Johar, brought together a wide spectrum of expertise to evaluate the shortlisted products. From artistry to science, every perspective was represented.
At the third and final stage, we rolled out an audience voting form on our website, acknowledging our community of beauty enthusiasts as essential contributors to this process.
Earlier this month, a special ELLE x SSBeauty by Shoppers Stop Brunch brought together beauty and wellness experts, creative voices, and brand founders to select the winner of a special award title.
Results Are In!
And now, after months of meticulous screening and impassioned voting, the moment everyone’s been waiting for is here: the ELLE Beauty Awards 2025: Product Winners have finally been revealed.
The winning products not only triumphed through an intensive judging process but also won the hearts of experts and readers alike. Read on to discover this year’s best in beauty!
Product Awardees
Base Product Of The Year - thou. Hue Drops
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Blush Of The Year - CHANTECAILLE Cheek Shade
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Lip Product Of The Year - Bobbi Brown Extra Color Shine Lipstick
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Setting Product Of The Year - Huda Beauty Easy Bake Duo Loose Powder
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Kajal Of The Year - Simplynam The Ultimate Kajal
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Mascara Of The Year - Jeffree Star Cosmetics F*ck Proof Mascara
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Brow Product Of The Year - Staze 9to9 All Eyes On You Brow Definer
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Eyeshadow Of The Year - Charlotte Tilbury Charlotte’s Palette Of Beautifying Eye Trends
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Nail Product Of The Year - Ray Of Sunshine Beauty Nail Stickers
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Cleanser Of The Year - Elizabeth Arden White Tea Skin Solutions Gentle Purifying Cleanser
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Makeup Remover Of The Year - Into Doubling Down Nourishing Rinse-Off Cleansing Balm
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Serum Of The Year - The Ordinary GF 15% Solution
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Face Exfoliator Of The Year - ClayCo. Matcha Enzyme Scrub with AHA & BHA
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Moisturiser Of The Year - Asaya Running Deep Moisture Cocoon Crème
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Eye Care Product Of The Year - Oteria Time Travel Eye Serum
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Sunscreen Of The Year - Beauty of Joseon Relief Sun Aqua Fresh Rice + B5
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Lip Balm Of The Year - La Mer The Lip Volumizer
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Shampoo Of The Year - fHair Sensitively Scalp Shampoo
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Conditioner Of The Year - milk_shake Curl Passion Shaper
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Hair Mask Of The Year - 3TENX Ultimate Rèvitalize Hair Mask
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Hair Serum Of The Year - Fix My Curls Frizz Control Stick
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Leave-In Product Of The Year - Sachajuan Hair In The Sun
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Hair Tool Of The Year - House of Beauty LED Hair Brush (5 in 1)
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Body Cleanser Of The Year - Sol de Janeiro Delícia Drench™ Shower Oil
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Body Moisturiser Of The Year - First Aid Beauty Ultra Repair Cream
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Women’s Fragrance Of The Year - Dear Diary National Crush
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Men’s Fragrance Of The Year - Ajmal Artistocrat Eau De Parfum
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Face Tool Of The Year - FitFace They See Me Rollin’
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Hand Care Product Of The Year - Mintree UPF 50+ Protection Handwraps
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Men’s Grooming Product Of The Year - Ikonic Professional Bullet Hair Shaver
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Sexual Wellness Product Of The Year - Be. Alpha
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Health & Wellness Product Of The Year - Terrapy Menopause Support
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Editor’s Choice Award Winners
Anti-Ageing Skincare Product Of The Year - Neude Skin Rewind Age Reversing Gel Crème
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Skincare Range Of The Year - Personal Touch Skincare
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Best Sun Care Product - Embryolisse Sun Stick SPF 50+
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Everyday Face Cleanser Of The Year - O3+ Brightening Face Wash
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Intimate Grooming Tool Of The Year - Philips OneBlade Intimate Bikini & Underarm Trimmer & Razor
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Best Contemporary Perfume - OLFA Raja Rose’42
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Foundation Of The Year - PAC Cosmetics Studio HD Liquid Foundation
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Best Body Butter - FloraSoul Ayurveda Body Butter
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Hair Treatment Mask Of The Year - Nexxus Promend Repair Keratinizing Mask
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Best Overnight Repair Serum - Lakmé Retinol Advanced Renewal Serum
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Best All Round Skincare Serum - Hyphen Double Shot Radiance Lift Serum
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Everyday Sun Protection Formula - ETUDE Soonjung Director’s Tone-Up Correcting Sun Cream
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SSBeauty Select Jury Award Winner - Armani Beauty Luminous Silk Perfect Natural Glow Foundation
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Also Read
The ELLE Beauty Awards 2025: Meet Our Powerhouse Partners In Beauty