Once considered a luxury reserved for the elite, self-care has swiftly transitioned into a fundamental necessity for many. Historically, self-care practices were often viewed as indulgent and reserved for those with ample time and resources. However, with the rapid pace of modern life, coupled with the increasing awareness of mental health and wellness, self-care has become a crucial aspect of daily life. The global wellness industry has seen exponential growth, with a significant shift in consumer behaviour towards prioritising personal well-being. This trend is especially evident in India, where a growing middle class and increased access to information have spurred a boom in the self-care market.
Recent studies have shown a significant uptick in self-care practices across India, with an increase in spending on wellness products and services indicating a shift towards prioritising personal health. According to a report by FICCI, the wellness industry in India is expected to grow at a CAGR of nearly 12% over the next five years. This growth is driven by a heightened focus on holistic well-being, encompassing mental, physical, and emotional health.
Enter 82°E, a self-care-first brand founded by Global Icon Deepika Padukone. With a mission to make self-care simple and accessible, 82°E is revolutionising the way we approach our daily wellness routines.
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In a recent Instagram post, Deepika Padukone shared her vision for 82°E, emphasising the importance of integrating self-care into everyday life. “Self-care isn’t about luxury; it’s about necessity. At 82°E, we believe in making self-care simple, so everyone can experience the benefits of taking care of themselves,” she stated.
82°E’s approach is grounded in simplicity and accessibility. The brand offers a range of products designed to seamlessly fit into busy lifestyles, ensuring that self-care doesn’t feel like a chore. From easy-to-use skincare essentials to thoughtfully curated wellness kits, 82°E aims to demystify self-care and make it an attainable goal for all.
Deepika Padukone’s commitment to wellness is evident in every aspect of the brand. “Our products are created with the philosophy that self-care should be uncomplicated and effective. We want to empower people to take care of themselves without feeling overwhelmed,” Padukone explained in a recent interview.
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The rise of self-care in India is not just a trend but a movement towards holistic well-being. By prioritising self-care, we are investing in a healthier, happier future. And with 82°E, that investment has never been easier to make.
