This summer, I’m on a mission to discover wardrobe treasures that transport me to the tranquil shores of a seaside getaway. While a year-long vacation remains a distant dream, I seek solace in attire that whispers of lazy afternoons underneath the sun in Saint-Tropez.
Whether you’re planning a stylish South of France trip or simply updating your summer wardrobe, Gucci’s new Lido collection is a must-see. This collection, named after the Italian word for beach, is a perfect blend of chic and comfort, evoking visions of sun-drenched beaches and carefree moments.
From vibrant co-ords that scream summer to trendy IT-girl bags, Gucci’s Lido collection offers a variety of options for a day at the beach or a night out in the city.
The art of coastal living seems incomplete until painted with silk scarves, resort wear and cut-out swimsuits. Among the many options, classics like the Gucci Jackie and GG Marmont are now available in straw-effect raffia and canvas variations, perfect for a day at the beach. The collection boasts neon accents, trainers and sunnies that could be the added touch you need to look put-together at beach clubs.
As the waves beckon and the sun sets, Gucci’s Lido collection stands as a testament to the allure of coastal living. With its vibrant colours, iconic designs, and beach-inspired motifs, it’s more than just fashion—it’s a passport to seaside serenity. So whether you’re strolling along the French Riviera or lounging by your local poolside, let Gucci be your guide to a summer of effortless elegance and sunsoaked adventures.
Read the full story on ELLE India’s new issue, or download your digital copy via Magzter.
