Chanel tweed coats. Fendi baguette bags. Versace’s iconic prints. Swarovski’s stunning studs. We won’t deny the feeling that comes with every luxury purchase. But you would also agree that there’s something unexplainable when it comes to spending on a linen top from a label that’s essentially small, local. We’re talking homegrown fashion labels that not only create silhouettes which do no harm to the planet but are a vision in their own.
From tie-dye maxis, chanderi silk power suits to best-out-of-waste, patchwork jackets, there’s a plethora of silhouettes to take your pick from. Ahead, we’ve lined up our favourite homegrown fashion labels for a wardrobe that’s not only packed with top-notch sartorial sensibility but supports conscious living.
1. Badaam
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From block-prints, cross-cultural silhouettes to blending in homegrown handlooms, Badaam’s aesthetic is unparalleled. Also, the pieces are natural-made in small batches as per request.
What We Love: The label offers an assortment of seasonless clothing that withstands trends.
2. Swatee Singh Label
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Looking for a homegrown yet luxe fashion label that ships worldwide? Look no further! Swatee Singh Label makes pieces packed with glamour, finesse, sophistication and an undeniable edge. From sharp, risque cuts to soft, alluring looks, there’s a design for every sartorial taste.
What We Love: The label is incredibly size-inclusive and offers you an option to customise the pieces according to your desired size!
3. Do Tak Keh
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Converting scraps into high-utility pieces, Do Tak Keh is the label you need to turn to for upgrading your streetwear in an instant. From glass beads, raffia threads, textile waste to single-use plastic products, the sustainable brand houses ready-to-wear separates like pantsuits, skirt, jackets and trousers.
What We Love: Do Tak Keh is a sustainable fashion label that makes use of the ‘best out of waste’ technique to create its stunning designs.
4. A Humming Way
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A Humming Way uses experimental designs with Khaadi and other Indian vegan textiles to reimagine pieces that Indians have been wearing for centuries. The fashion label employs skilled handweavers in Gujarat and Rajasthan for its stunning collections.
What We Love: The fact that the pieces from this label look like luxury is the ultimate game-changer.
5. Kshitij Jallori
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From luxe satin, printed pieces to signature brocade jackets, designer Kshitij Jallori harbours an aesthetic of his own. The label’s eclectic prints are a sure shot must-have for every daring closet.
What We Love: Fashion designer Kshitij Jallori makes use of the heritage technique—Banarasi handwoven brocade, which is modernised to suit today’s tastes.
6. Ka-Sha
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Reinterpreting artisanal techniques in new and old ways, Ka-Sha should be on your speed dial for contemporary craft blended into a stunning clothing line.
What We Love: The amalgamation of traditional prints with modern silhouettes.
7. Ayurganic
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Ayurganic by Lecoanet Hemant makes timeless and conscious clothing under the supervision of Ayurveda doctors. If mute, earthy tones are your vibe, then this homegrown fashion label is for you.
What We Love: Ayurganic sticks to tones of muted earthy hues which is hands down alluring. With a subtle pastel tone of ochre, this label should be your go-to if you like your clothes light and easy.
8. Sui
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Looking for summery, pure cotton seasonal dresses? Sui is for you. Take your pick from the sustainable label’s herbal dyed and handwoven pieces.
What We Love: Sui is an ethical fashion label which doesn’t compromise on trendy silhouettes. Expect soft, hand-spun pieces which will literally feel like second skin.
9. Oshadi
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In Sanskrit, the term ‘Ōshadi’ essentially refers to nature’s essence. Keeping that at the forefront, this contemporary womenswear brand mindfully creates a regenerative and circular seed to sew supply chain.
What We Love: The vibrant colours that the label uses in its designs. Also, we love how it caters to the raging trends, for instance, tie-dye.
10. Moborr
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Moborr is best known for its 100% natural fibres constructed into pieces for everyday living. The colour palette doesn’t stray from pastels and earthy hues lend the label its own vibe.
What We Love: The label promotes conscious and slow fashion.
Photographs: Instagram
