If you’re living life from one weekend to the next, hopping into bars and sipping on martinis, chances are you have visited Escobar in Mumbai at least once. The tapas restaurant, nestled in the bustling Bandra neighbourhood, has served patrons for more than a decade now. From exceptional menus and crafty cocktails to an exquisite ambience that attracts celebrities and nightlife enthusiasts alike, this rooftop restaurant has party-goers coming back every weekend to what is an indulgent experience for all your senses. As founder Vardhaman Choksi reflects on the latest addition to his illustrious journey, he attributes this accomplishment to his entrepreneurial prowess.
ELLE: In what ways has your personal journey shaped the entrepreneur within you?
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Vardhaman Choksi (VC): My journey has been marked by resilience, adaptability, adventure and the deep-rooted be-lief that businesses should offer more than just products. It should provide patrons with a place they can truly call home. Escobar reflects not only my entrepreneurial spirit but also the belief that personal journeys can shape and contribute to the growth of exceptional brands.
ELLE: What was the purpose behind establishing Escobar?
VC: The driving force was my unwavering determination to create a world-class brand right here in India, inspired by the legendary bars and restaurants of Mumbai and New York. Our mission was clear: to prove that outstanding brands can indeed originate and thrive in India. Escobar has been a testament to that vision since its inception.
ELLE: Could you share insights into Escobar’s renowned F&B offerings?
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VC: Over the years, we’ve continued to evolve, and as we celebrate our 14th year, we’re excited to unveil our latest culinary endeavour–an authentic Asian tapas menu. It is a testament to our commitment to bringing in diverse and globally-inspired flavours. Each tapas dish is thoughtfully crafted to enhance our cocktails. Our menu includes a delectable selection of sushi, dim sum, flavourful mains and a legendary dessert platter that steals the spotlight. We have always been inspired by the vibrant spirit of Latin America. We pride ourselves on serving cocktails that are as pure as they are flavorful.
ELLE: How do you manage to stay relevant in this dynamic field?
VC: We place a strong emphasis on innovation, customer feedback, and maintaining the highest quality ingredients available in the market. Escobar also takes pride in being one of the few rooftop Asian restaurants in the industry, offering a unique combination of a stunning ambience and exquisite cuisine.
ELLE: How do you perceive the evolution of today’s party culture compared to the early 2000s?
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VC: People are becoming more adventurous in their choices, particularly when it comes to trying new and exciting menus and drinks. The bar for culinary and mixology excellence keeps rising. Whether it’s through mobile apps, QR codes, or digital menus, technology also plays a crucial role in enhancing the overall party experience. Parties are no longer confined to traditional club settings. Rooftop venues, outdoor spaces, and unique locations have become popular choices.
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