Here we are, navigating the unhurried, conscious waters of minimalism, a concept often misunderstood & frowned upon. For starters, minimalism is an art movement, a perspective, a way of living and indeed a sub-culture of fashion that took root upon mirroring societal upheavals. It’s not just an aesthetic. Let’s not limit its broad, all encompassing reach by reducing the concept to a fading gimmick.
Minimalist fashion on the other hand has been well received barring the occasional rage of maximalists claiming their route to dominion. Heralded in the west by stalwarts like Jil Sander & Phoebe Philo, minimalist fashion has only recently been able to cement itself in our country. Reasons require no further clarification. We love a good (loud) show & that’s about it. But the market is changing, consumers are evolving and there’s a budding interest in anti-fit, androgynous clothing which very well points to a sartorial shift.
If you too, wish to embrace the change or maybe identify as a seasoned minimalist, check out our curation of labels offering clothing rooted in this very concept.
Sand By Shirin
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Clean clothes, contemporary silhouettes and size-fluid garments sit right atop Sand’s brand philosophy. Founded by Needledust’s founder Shirin Mann, her luxe clothing label is not only celebrated for its artistry but also their eco-conscious leaning towards fabrics made from aloe vera, soybean protein & banana. Pictured here is their ‘Osaka Top’ in the colour sage with an exaggerated scarf collar kimono. Tara Sutaria is a patron but she’s not the only one, Sand certainly boasts of a budding celebrity clientele.
The Summer House
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Tell us something that’s more classic than a well cut white dress – we will wait. This tiered dress by The Summer House is designed using organic cotton cambric and is characterized by its anti-fit making. The real star here – POCKETS. This dress has in-seam pockets! As elated as we are, we do sincerely hope that other brands are taking diligent notes. Styling tip: accessorize this piece with arm cuffs and braids whilst packing for your next Goa trip.
Cord
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Might be a hot take. Right off the bat, one wouldn’t necessarily associate Cord with minimalism. Their collections are art heavy, concept laden and often a saturated concoction in terms of print/ colour coding. But every piece has a certain harmony. Be it a simple white pant or a vividly printed jacket. There’s a sense of tranquility which is an almost recurrent feature in all their collections. Highlighted here are their Blotch Print wide-leg pants & Kahlo Belt handcrafted in ethically sourced leather. Talk about wearable art.
Khara Kapas
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Donned by climate activist/ Bollywood actress Dia Mirza, this Crayfish Dress is an A-line, wrap-around piece by Khara Kapas. Built upon the ethos of a minimal design language, the label is known for their clean cuts and relaxed silhouettes. Kapas translates to cotton, which is also an integral fabric in their lineup. Be sure to check out their new collection for the little ones. It’s not very often that we see designer labels extend their target audience and tap into new segments with such ease.
Buna
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A cottagecore dream personified. Buna is a confluence between traditional and innovative. It embodies the spirit of slow and mindful living with its silhouettes, design inspirations & delicate handiwork. This ecru hued Pleated Heritage dress gushes of an old-world romanticism, courtesy the bishop sleeves and finely pleated gathers. Their dresses are lightweight and super breathable, so we can finally tackle the sweltering heat without compromising our sanity one bit.
Urvashi Kaur
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Urvashi Kaur’s namesake label identifies itself as a ‘conscious luxury’ offering. With prized attributes like mindfulness & inclusion at the core of their brand, their designs are an extension of the same. Synonymous with a genderfluid and non-constrictive make, their palette mostly consists of earthy, toned down hues, micro-pleating and strategic stripe placements. Much praise for acing the sheer color-blocking here, a fine piece indeed.
To read up on Bollywood’s favourite Indian-wear brands, tap here.
