ELLE Exclusive: Kylie Cosmetics Is Finally Launching In India And We’re Telling You What You Need To Get

Kylie Cosmetics

I was just as old as Kylie Jenner when I first saw her on Keeping Up With The Kardashians way back in 2007. Little did I know that this shy, mischievous girl would go on to become a makeup mogul and dominate the world of beauty. Kylie’s hold on the reigns of beauty trends can never be denied. I starkly remember wanting to dye my hair a bright blue just because King Kylie (IYKYK) did it. And then she finally did it, Kylie Cosmetics was born in 2015. Every beauty fanatic remembers the frenzy that was caused by the launch of her iconic Lip Kits. I mean, I saved money for over 4 months and then waited for another 2 months just to get my hands on it. Now, I don’t need to wait for months because Kylie Cosmetics is officially launching in India, exclusively via Sephora.

The worldwide success of Kylie Cosmetics can be attributed to Jenner’s entrepreneurial prowess and her hold over young makeup geeks. In case you needed a reminder, the Kylie Cosmetics Lip Kits were sold out within a minute. There’s no denying that beauty is an oversaturated market, Kylie Cosmetics has managed to stand the test of time through all of it.

Now, it’s finally here and we don’t need to pay exorbitant customs or wait for a trip abroad to get our hands on them. We spoke to Sarah Si Belkhir, Global Retail Education Project Manager, at Kylie Cosmetics and she recommended a few products that you need to get your hands on.

Matte Lip Kit in Kylie

I mean, the Matte Lip Kit from Kylie Cosmetics needs no introduction at all. This empire was built on the success of the iconic Lip Kits that had everyone in a chokehold. The Lip Kit comes with a lip liner and a liquid matte lipstick, both of which are extremely long-lasting. The lip liner is creamy and glides on your lips like a dream, making it extremely easy to line or as Kylie does, even overline them. The liquid lipstick despite being a matte one feels weightless and soft on your lips. If you’re on the lookout for a lip duo that will last you through several meals and drinks, this is the one.

Why we love it too: Kylie is a pinkish-rosy shade that works well for regular use

Plumping Lip Gloss in Curve Him

With most plumping glosses, there’s always an intense tingly feeling right after application. Well, not with the Plumping Gloss from Kylie Cosmetics. This gloss has a refreshing feeling when applied as opposed to the usual tingly one. It claims to give you fuller and juicier lips in just one application and let me tell you, those claims are true. With a multidimensional hue, these work great all by themselves or as a topper on your usual lipstick.

Why we love it too: Curve Him is a subdued rose gold with some golden shimmer that is extremely versatile.

Kylash Volume Mascara

I remember I had my doubts when I first tried out the Kylash Volume Mascara but after using it for a week, I’m sold. Unlike my partner who has naturally long and beautiful lashes, I have short lashes that look naked. This mascara gives your lashes length and volume at the same time despite being a voluminous mascara. Even after layering on three coats of this on my lashes, there were no clumps at all. Perfect for the no-makeup makeup look, the Kylash Volume Mascara is definitely going to become a go-to now.

Gel Eyeliner Pencil

Creamy? Check. Long-lasting? Check. Pigmented? Check. There’s nothing the Kylie Cosmetics Gel Eyeliner Pencil can’t do. It comes in the same packaging as the lip liner, so don’t mix up the two—I have! This eyeliner pencil is also hypoallergenic, making it ideal for regular use on your water line and your lash line too.

Pressed Blush Powder in Baddie on The Block

I’m usually a liquid blush girlie because nothing blends like they do so it’s very difficult for a powder blush to impress me. But the Pressed Blush Powder managed to sweep me off my feet and how! My bone to pick with powder blushes is that they look patchy and powdery no matter what you do. However, this blush has quite a silky texture which isn’t powdery at all and looks smooth on the skin. Its unique formula also seems to absorb oil on your skin, making it perfect for our weather.

Why we love it too: Baddie on The Block is a stunning apricot hue with hints of pink, a colour that will suit most Indian skin tones and undertones.

Power Plush Longwear Foundation

After reading raving reviews and watching videos of the Powder Plush Longwear Foundation being put to use, it’s on the top of my list. This foundation offers medium and buildable coverage with its lightweight formula. It blurs pores, lines and any visible texture and gives your skin a satin and airbrushed finish. In case you’re on the lookout for a base product that isn’t sheer, dewy and matte—this one is IT.

Kyliner Brush Tip Liquid Eyeliner Pen

The ultimate companion if you love your winged eyeliner or any kind of graphic eyeliner, the Kyliner Brush Tip Liquid Eyeliner Pen is what you need. It has a water-resistant and ultra-pigmented formula which delivers a long stay. Its precise wing will never fail you in your endeavours to ace that perfect wing.

Hit add to cart, STAT!

- Beauty Writer


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