ELLE Exclusive: LoveChild Introduces Blushes And Highlighter And They Are My New Obsession


What’s a makeup look without a healthy flush of colour on cheeks and some blinding highlighter? If you follow my work or have seen my makeup looks, you’d know I don’t step out without blushed cheeks and a hint of highlighter. When it comes to these two products, my ask is simple – blush needs to be (intensely) pigmented and highlighter must deliver blinding shine. I DO NOT settle for anything less!

Masaba Gupta, ace fashion designer and beauty entrepreneur, launched LoveChild’s Band Baja Blush and Nakhre – a new range of blush and highlighter respectively – and as beauty editor, I got to experience the products first hand, and here’s what I think.

LoveChild Band Baja Blush

Band Baja Blush has been launched in six shades and Nakhre has two variants. To begin with, whoever was involved in naming the shades deserves a hike and if it’s Masaba’s idea to call the products Brown Kudi and Cinnamon Choli (to name a few), I’m a fan, again. The names are quirky but are well in line with every single Indian wedding and festive quirkiness. The packaging is bright with shades of pink, blue and yellow, and perfectly in line with LoveChild’s brand language – young, fun and playful.

While as beauty editor, I look at packaging differently than just shapes and colours, for a regular beauty consumer, it’s sure to grab attention in an aisle full of products.

The range of shades is versatile and suitable for Indian skin tones. From subtle browns to bright pink and intense red, there’s a shade for everyone. I personally enjoyed using Lal Lal Land for it’s rare to find a red blush that’s not overpowering but pigmented enough to grab eyeballs and of course, compliments! The texture is extremely smooth and blends seamlessly, the pigment is (insanely) intense and it stays put for a long. I wore the blush on a field day and am happy to report that the pop of colour was intact till the end of a long day.

For those who love to build up the coverage, this could be a perfect pick however, those who like to keep it natural and light might have to go easy on the application as the products are pigmented. The tube packaging of the blush makes it easy to use even when you are on the go.

LoveChild Nakhre

The highlighter palette has four shades – from nude to colour shimmer. Given the shade and shimmer range, it can also be used as an eyeshadow and it looks quite chic. The packaging of the palette features a bright pink and green box with shades of purple and green on the lid – a combination that are considered auspicious to traditional celebrations. The payoff of the highlighter makes it a star product of the launch. As someone who is obsessed with using Charlotte Tilbury’s Magic Wand highlighter, this powder highlighter palette came as a pleasant surprise. The glitter in the palette is soft and offers a smooth sheen, without catching on texture- a chink that can ruin highlighter for many people.


While international brands have nailed the blush and highlighter in different formats and variants, Indian labels offering the experience at par is refreshing. LoveChild hits the bull’s eye with its range of shades that are perfect for Indian skin tones and needs. With this new launch, the stakes are high on the brand. LoveChild’s new launches are exclusively available on Myntra and now that I might have convinced you, it’s time to take your cards out and shop.

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