Juttis may have been a part of the Indian attire since the 1600s, it has only recently found its place in the contemporary fashion landscape because of footwear labels like Fizzy Goblet. Designer Laksheeta Goyal launched this brainchild back in 2014, and she has revamped the silhouette of a traditional jutti in multiple, creative ways. Many regions in India have their own interpretation of the jutti—but more often than not, all of these versions come drenched in colours and embroideries representative of that state. Today, this classic footwear option comes in the form of a sneaker and has also seen representation in the form of heels—working their way into the our closets and capturing a piece of our heart.
Fashion collaborations today often lack the impact and barely make it to season 2. But 5 years ago, Fizzy Goblet forged a partnership with popular fusion-wear label Payal Singhal—combining the prowess of 2 different creative visions, resulting in a lasting legacy. Both Payal and Laksheeta have managed to bring the USP’s of their individual brands to design a series of collections that inventively merges their expertise. What happens when two women-led labels come together? Payal and Laksheeta let us in on what sets this collaboration apart. “It’s empowering, it makes us realise that we already knew it but now we are proving that women can do anything. It’s just been a fantastic synergy with Laksheeta. Besides the fact that she is a woman—she is smart, intelligent and creative, which has been an enriching experience for me,” shared Payal. “We share the same design philosophy of having fun with fashion. Our collaboration is known for its playful vibe, whether we are creating shoes for weddings or the ramp. Each pair we have created together over the past 5 years turned out to be incredibly beautiful and nuanced,” added Laksheeta.
Payal has been pioneering the incorporation of print with indigenous crafts in her silhouettes since the inception of her label. Designing the perfect hybrid ensembles for those who want to hit the sweet spot between modernity and traditionalism is an art she has aced. When it comes to footwear, she has taken conventional embroideries, handicrafts and has repackaged them in a chic and contemporary way. “We use embroideries in a more innovative and newer context—for instance, we have used wool for zardozi, mirror work with wool embroidery and leather. While we continue to push the boundaries of taking traditional handicrafts & embroideries to another level, the idea is to always serve it with a fresh perspective,” explained Payal.
Seasonal collaboration is the latest buzzing trend in fashion, but mindful production and consumption are the need of the hour—how does one walk this tight rope? Sharing their personal initiatives, Laksheeta and Payal give us an insight into the measures they adapted to reduce overall wastage. “From the beginning, both brands have been very mindful of wasteful and reusable stuff. So, we actually embroidered just the patterns that we need and make sure there is no wastage of fabric. Even with prints, we don’t just print fabrics and then cut out the mojri pattern. We actually print specifically for the mojri style so that there is less wastage and a lot of recycling and upcycling happens with embroidery material too. So, I think that overall in terms of production we really avoid as much wastage as we can.”
Celebrating the spirit of women joining forces, Payal Singhal x Fizzy Goblet roped in five women achievers to launch the anniversary collection. The campaign features Deeksha Rathore, Neha Sahai, Sanjeeta Bhattacharya, Tanya Saxena and Nidhi Gadihoke. The underlying commonality between these women is their individuality and their conscious choice to walk their own path.