PGI India Strengthens Its Association With Kalamandir Jewellers As The Brand Debuts Its Grand Flagship Store in Mumbai


Kalamandir Jewellers is here in Mumbai with its new flagship store in Borivali. The brand’s entry signals stronger ties with Platinum Guild International (PGI) India, and marks a new era of experiential jewellery shopping.

Spanning 21,000 square feet, the new flagship store houses one of the largest platinum jewellery zones in the city. This ‘platinum experience zone’ is a testament to Kalamandir Jewellers’ large repertoire of design excellence, superior craftsmanship and cutting- edge innovation. Each piece is meticulously chosen to captivate and enchant consumers across different segments.

While Platinum EVARA will feature a wide selection of modern women’s platinum jewellery, such as neckwear, wristwear, earrings and rings suitable for everyday wear and special occasions, the Platinum Love Bands collection will feature the newest selection of platinum love bands for couples, perfect for celebrating and marking special milestones in a couple’s relationship journey.

Meanwhile, platinum chains, rings, and wristwear by Men Of Platinum offer intricate designs that deftly combine classic with contemporary.

The store will also feature brand-new platinum jewellery collections, such as the Men of Platinum “Kuvarsa” collection featuring intricate designs and geometric and interlocking shapes. The Platinum Evara “Ridge” collection for women features dual-toned pieces, and the “His & Her” line of platinum wristwear for both sexes.

The partnership between Platinum Guild International (PGI) and Kalamandir Jewellers furthers the former’s vision to develop the global platinum jewellery market. Backed by the leading platinum producers of South Africa, PGI collaborates with global partners to run extensive marketing programmes in the four main platinum jewellery markets of the world: China, Japan, USA and India. In India, it has also partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum. The result: there is a 95% assured purity for every single item of jewellery.

Speaking on the opening of the ambitious new Kalamandir project, Milan Shah, Director of Kalamandir Jewellers said, “We’re thrilled to launch our flagship store in Mumbai, marking a new chapter in our journey. Mumbai’s vibrant landscape and thriving jewellery market make it the perfect home for Kalamandir Jewellers. The cornerstone of this opening lies in the grand unveiling of the one of the largest platinum experience jewellery zones present in the city. This move not only strengthens our ongoing partnership with PGI India to provide an impetus to platinum jewellery penetration, but also provides our patrons with an added dimension to their shopping experience with new platinum jewellery collections that cater to varied consumer desires. Join us as we embrace Mumbai’s energy and diversity, inviting our valued customers to share in this exciting journey of growth and endless possibilities.”

Vaishali Banerjee, Managing Director of Platinum Guild International (PGI) – India said, “With great excitement, we herald the grand inauguration of Kalamandir Jewellers’ flagship store in Mumbai at Borivali. This momentous occasion marks a key milestone in our ongoing association with this esteemed jewellery brand. With the launch of this platinum experience zone in the city, we collectively aim at boosting consumer sentiment and catalysing platinum jewellery demand during the pre ‘festive season’ period. Setting new retail benchmarks, the diverse range of platinum jewellery collections for Men of Platinum, Platinum Evara and Platinum Love Bands innovative jewellery designs coupled with its grand ambiance and personalized service, promise to captivate the hearts of jewellery connoisseurs and aficionados alike.”

Digital Intern

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