Hair care is evolving, with a greater focus on quality ingredients and tailored solutions that meet diverse needs. As people become more conscious of their hair health, the demand for products that offer real benefits—like keratin protein-rich formulations for strength and repair—has never been higher. In this spirit, KT Professional is redefining Indian hair care by blending effectiveness, affordability, and a deep understanding of local hair types. Known for its innovative approach, the brand bridges the gap between luxury and accessibility, empowering people to achieve their healthiest hair. At the heart of this vision is Dhruv Sayani, whose dedication to quality and innovation has propelled KT Professional to become a leader in hair care. We sat down with him to discuss his insights on ingredients, industry myths, and what sets KT Professional apart in a competitive market.
What’s the craziest ingredient you’ve considered for your products?
Dhruv Sayani: I’d have to say rice water. It’s a surprisingly underused ingredient, even though it’s been known for centuries to benefit hair health. Hardly anyone in the industry talks about it, yet it’s so effective. We’re excited about the potential of rice water and are working to integrate it into future products.
If you could create a signature scent for your products, what would it smell like?
DS: Watermelon! Since we’re all about natural products, a fruity note like watermelon just feels right. It’s refreshing and aligns with the vibrant, natural feel of our brand.
How would you describe KT Professional in three words?
DS: Effective, aggressive in quality, and affordable luxury.
Is there a hair myth you’d love to debunk?
DS: Yes, the belief that you don’t need conditioner—especially among men. People think if they’ve shampooed, they’re good to go, but conditioner is essential. Another misconception is that any good hair product can fix damage; for real repair, you need keratin-based products. Hair is mostly keratin protein, so it makes sense to use a protein-based shampoo for the best results.
Who would be your dream brand ambassador or muse?
DS: If we go global, I’d love to have Jennifer Lopez as our brand face. She embodies timeless beauty and confidence, which perfectly aligns with KT Professional’s values. On the local front, we’re already close to finalizing an exciting brand ambassador here in India!
What do you think people misunderstand most about hair care?
DS: Three things: First, the importance of being sulfate-free. Many don’t realize the harm chemicals can cause. Second, what “organic” truly means—organic products should be free of sodium, chloride, and parabens. Finally, people often think that one salon treatment will transform their hair, but regular, consistent care is key, just like it is with skin or dental hygiene.
What is a fun fact about KT Professional that most people wouldn’t know?
DS: I started this brand in my late twenties due to my own hair issues! Discovering the importance of protein for hair health led me to build KT Professional, so the journey has been quite personal.
Do you have a favourite product in your line?
DS: The Fit Hair Serum. It’s my go-to for maintaining hair health and preventing early thinning. I’m a little biased toward it, and I always keep some on hand!
What’s the one thing everyone should do for healthier hair?
DS: Read the ingredients label! Look for protein-based products and make sure you’re using something suited to your hair type. Hair care is highly individualized, and the right products can make all the difference.
What sets KT Professional apart from the rest?
DS: Three things: We’re the only keratin protein-based hair care brand in India, our products are designed to replenish and strengthen the hair’s natural keratin, making it healthier, smoother, and more resilient. This focus on keratin protein allows us to create formulas that repair damaged hair from the inside out, rather than just coating the hair surface. We’ve broken into a salon industry largely dominated by Western brands, and we offer high-quality luxury products at affordable prices.
What are some hair care innovations we can expect in the next five years?
DS: DIY hair care is becoming big; people want effective solutions they can use at home. You’ll also see more demand for long-lasting, truly organic products. Finally, I believe the trend will shift from Western to Indian brands, thanks to better pricing and higher quality. Hair care is evolving rapidly, and KT Professional is excited to lead the way.
With Dhruv Sayani at the helm, KT Professional is pushing the boundaries of what hair care can be—personalized, high-quality, and accessible.
