adidas Originals has launched the new ZX 2K BOOST with Ranveer Singh in a brand new avatar

Whether it’s the iconic three-stripes emblazoned trainers or chunky mesh kicks, adidas mirrors an aesthetic of its own. It’s sporty, edgy, trendy and more recently—unconventional. In order to celebrate its reveal of the new ZX 2K BOOST sneaker range, adidas brought the new launch to the millennial market in a way like no other.  … Continue reading adidas Originals has launched the new ZX 2K BOOST with Ranveer Singh in a brand new avatar

Pharrell Williams’ collection for adidas Originals hits stores

Multi-hyphenate rapper Pharrell Williams is back with his Pink Beach collection for adidas Originals. And dare we say it, it makes it us very, very happy! The vibrant line features doodle-like illustrations. Find printed bikinis (inspired by tropical forests), ponchos fashioned from water-resistant laminated mesh, varsity jackets (of course!), culottes,  Hawaiian shirts and shorts. Oh,… Continue reading Pharrell Williams’ collection for adidas Originals hits stores

Yeezy Boost is back! And this time in suede

Second chances don’t come often, but if you missed out on getting your hands on Kanye West’s coveted Yeezy Boost 350, you can now avail the Yeezy Boost 750 – the third model in his sneaker range in an all black, suede avatar on December 19! But if you thought these high top sneakers were… Continue reading Yeezy Boost is back! And this time in suede

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The latest from Rita Ora x adidas Originals

Rita Ora x adidas Originals is about to hit Indian shores. The space-inspired fall/winter collection has some pretty cool picks that you can promptly file under athleisure. We’re already in love with those pumped-up kicks, and that super-comfy looking maxi Rita Ora is sporting in the campaign. The singer told Fashionista.com that the new tattoo… Continue reading The latest from Rita Ora x adidas Originals

Exclusive: Nida Mahmood x adidas Originals

Sneakers with heels? Useful for when you need to catch the train but still want to arrive looking sharp. These looks are from Nida Mahmood’s line for AIFW, called ‘Junglee Billi’ as an ode to the women of Mumbai. The collection, says the street art-obsessed designer, finds inspiration from the city as it was in… Continue reading Exclusive: Nida Mahmood x adidas Originals

What ELLE wears: Lakmé Fashion Week Day 5

Nidhi Jacob Fashion Editor Jersey dress, Zara. Lycra skirt, metal necklace; both thrifted. Neoprene sneakers, adidas Originals Sonam Savlani Digital Editor Cotton top, Kenneth Cole. Cotton jacket, Doodlage. Skinny jeans, Zara. Leather flats, Topshop. Metal necklace, COS Akanksha Kamath Fashion Stylist Silk dress, Shift by Nimish Shah. Organza jacket, Quo by Ishita Mangal. Suede heels,… Continue reading What ELLE wears: Lakmé Fashion Week Day 5

Yeezy Boosts can be yours with some luck

There’s general air of excitement about anything Kanye West does. Some even worship the ground he walks on. If you fall anywhere on that spectrum, you should circle the date August 22. That’s when the Yeezy Boost 350 – his second sneaker model in collaboration with adidas Originals – launches around the world, India included. … Continue reading Yeezy Boosts can be yours with some luck

Pharrell Williams x adidas Originals

Pharrell Williams is back – this time with the Supershell collection. This new range sees Pharrell bring together some amazing talent from across the world to reinvent the ‘shell’ toe. Contemporary artists Todd James (USA) and Mr. (Japan) join Pharrell in creating some amazing designs that are currently available in India. (If you’re filling your… Continue reading Pharrell Williams x adidas Originals

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Topshop and adidas Originals team up again

Last year we were introduced to a fun collaboration between the high street giant Topshop and sportswear major adidas. The brands are teaming up yet again for a seven-piece capsule collection. The line includes sweatshirts, perforated panelled jackets and shorts, and sneakers – two kinds, one with a clear sole and another with a crushed… Continue reading Topshop and adidas Originals team up again

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