Anita Dongre’s new line of conscious couture, Crafts of India – An ode to Bhuj, is influenced by the rich-in-heritage handicrafts of Kutch. Made out of handwoven fabrics, dainty embroideries and intricate fabric patterns dyed from individual regions, the collection features silhouettes in bandhani, ajrak and block printing. Anita is well-versed with these age-old techniques… Continue reading Anita Dongre’s Latest Collection Pays Homage To Our Traditional Roots
These are some names that are definitive of the Indian fashion industry: Anita Dongre, Anamika Khanna, Raghavendra Rathore, Abu Jani, Sandeep Khosla and brothers Shantanu and Nikhil Mehra. You’ve seen them take a bow with their showstoppers on countless runways, but we bet you can’t recall their maiden collections. In fact, we wondered if they… Continue reading Back To The Origin: Seasoned Indian Designer Anita Dongre Reminisce About Her Debut Collection
Indian Fashion Industry’s unsung heroes – the karigars, weavers, artisans, and embroiders-are among the most affected communities by this pandemic. While the first wave was difficult, nothing could prepare them for the second. With cancelled orders, inventory backlogs and uncertainty in the foreseeable future, the craftsmen need more than what their basic salaries can cover.… Continue reading 10 Labels & Organisations That Are Safeguarding Their Craftsmen During The Pandemic (And How You Can Help)
As the country continues to fight the second wave of this deadly pandemic, the fashion industry has once again rallied together to contribute in every capacity. Skipping their regular content for a while, design houses are using their platforms to amplify details about Covid resources. Labels have redirected their profits towards charities and are constantly… Continue reading Indian Design Houses Are Joining Forces To Tackle The Covid-19 Battle Together
For years, Indian or even global fashion for that matter has been allowed to carry on without any accountability towards the environment or human rights. The pandemic has been a good wakeup call in that sense. Before the lockdown, there were only a handful of designers talking about sustainable fashion, however, in the last couple… Continue reading Anita Dongre Shares Her Take On Sustainable Fashion In India
One built a fashion empire with a conscience; the other redefined the rules for her female colleagues in Bollywood. Fierce, feminine and so fashion, Kareena Kapoor Khan and Anita Dongre on being responsible role models to modern Indian women. ELLE: You are both strong, independent, successful women. Do you see yourselves as role models?Anita Dongre:… Continue reading How to be a successful career woman, according to Kareena Kapoor Khan and Anita Dongre
Pastel shades. Metallic elements. Intricate embroideries. The runway at Lakme Fashion Week was buzzing with beautiful bridal lehengas — the ones you immediately envision yourself wearing. Some of this season’s leading fashion trends were incorporated as well — blouses with exaggerated sleeves; statement belts; bows adorning the backs of barely-there cholis. From fuchsia and tangerine to powder… Continue reading 20 beautiful bridal lehengas that are perfect for a summer wedding
Anita Dongre pens a love letter to her two sisters: “To my sisters, Meena and Priyanka, I have often wondered how women go through life without a sister. I am truly blessed to have not one, but two angels in mine. Meena, we started the business 32 years ago. Even though you’re my baby sister,… Continue reading Anita Dongre’s emotional love letter for her sisters will move you
It has been a bumper year for some of fashion’s biggest and most interesting players — from star-studded collaborations to breakneck expansion and serendipitous discoveries. Meet the candidates who made 2017 well and truly their own. The all-rounder: Anita Dongre Anita Dongre ticks all the boxes for leading light of Indian fashion. Her ready-to-wear brand… Continue reading Elle Style Awards 2017: Anita Dongre and Dia Mirza share mutual respect for each other
As the most watched fashion event in India, Lakmé Fashion Week made sure to pack in plenty of action on Day One. And of course, we were sitting front row to help you spot the trends before anyone else. At Ritu Kumar, tulle skirts (remember Carrie Bradshaw from Sex And The City) made an appearance, in… Continue reading Tulle skirts to sexy necklines, 4 hot trends from Lakmé Fashion week
Have you ever been told “You can’t do this because you’re a woman?” Even though she lives a privileged life, Kareena Kapoor Khan hasn’t scraped the limits that people still place on women. For AND’s Autumn Winter ’17 collection #IAMAND, the brand ambassador speaks up about how she was held back by people who insisted… Continue reading Kareena Kapoor Khan has this inspiring message for all women
India has always been synonymous with the handloom. According to Handcrafts India, traces of handloom fabric were unearthed in excavations in Egypt, after which finely woven and dyed cotton fabrics were discovered in Mohenjo Daro, in the Indus Valley Civilisation. Jump forward to the British Raj, when Gandhi popularised the use of khadi, which became… Continue reading 7 Indian designers who have reinvented the handwoven sari
Indian designers have long been proclaiming the arrival of the bold Indian bride, and judging by the looks that hit the ramp at the recently-concluded India Couture Week, this bride will be spoiled for choice. As health fads and a fitness-focused lifestyle continue to draw headlines — and the average marriageable age rises with more… Continue reading 8 sexy couture looks for the bold Indian bride
Anita Dongre wants to introduce a new must-have to this season’s bridal wardrobe: “the soft pink tulle skirt which every bride must have”. The Sex And The City-esque ballerina skirt can be styled with embroidered tunics, velvet cholis or even a crisp white shirt and uncut diamonds, if you’re really aiming to break the mould.… Continue reading 10 of our favourite looks from Anita Dongre’s beautiful bridal show
With India Couture Week 2017 almost upon us, we don’t blame you for wanting to jump the gun. A sentiment clearly shared by designer Anita Dongre who began the festivities early by sneaking a few pieces from her Autumn/Winter ’17 line-up online. Called the ‘Tree of Love’, the collection is her love letter to the… Continue reading Can you handle Anita Dongre’s beautiful new bridal collection?
You don’t have to be a card-carrying member of an eco-conscious club to fall for Grassroot by Anita Dongre, the designer’s sustainable fashion label. Her earthy tones and breezy aesthetic soon made it a favourite among A-listers, including Kareena Kapoor Khan and Aditi Rao Hydari, and the two-year-old brand now has another laurel to boast… Continue reading Grassroot by Anita Dongre has a new address in New York
Being the method actor that he is, Shahid Kapoor threw a pre-birthday bash to warm up before the actual extravaganza, with as many Bollywood stars in attendance as candles on his birthday cake. After breaking the internet last week, Mira Kapoor played loving hostess in a champagne coloured number fresh off the Anita Dongre runway… Continue reading Deepika and Alia light up Shahid Kapoor’s pre-birthday bash
White for summer is about as groundbreaking as florals for spring. But fortunately, there’s a sea of celebrity inspiration floating around on how to make the safest colour in the palette work for you. Kangana Ranaut adopted the colour in her promotions wardrobe for Rangoon through a string of separates while Deepika Padukone did head-to-toe… Continue reading 7 non-boring ways to wear white this summer
Each year we, at ELLE HQ, begin the process of culling the new crop of fashion designers to find the ones that you’ll be raising a toast to soon. In keeping with tradition, the class of ELLE Graduates 2016 has some stellar names to boast of: Antar-Agni, Misho, Doodlage, Kaleekal, P.E.L.L.A., Silvense and VineetRahul. One… Continue reading Vaani Kapoor plays celebrity judge for ELLE Graduates 2016
Designer Anita Dongre hasn’t gotten to where she is today doing things by half measure, and her latest flagship store in Delhi is a testament to this legacy. Hand-carved marble fountains, curated Pichwai paintings and Anita’s lush creations span an area of 10,000 square feet. Once you manage to tear your eyes away from the… Continue reading You’ll love Anita Dongre’s luxurious couture store in Delhi
Anushka Sharma’s spirited Alizeh in Ae Dil Hai Mushkil had everyone hooked ever since the first trailer dropped. And luckily for us, she had plenty more of where that came from during the mandatory promotions spree. Being the fashion chameleon that she is, Sharma spent her days toting big ticket designer collabs (think KenzoxH&M, think… Continue reading Yay or nay: Anushka Sharma’s wardrobe for the Ae Dil Hai Mushkil promotions
