By standing up for the things that matter, Levi’s goes beyond fashion

For over 160 years, Levi’s has been a name synonymous with rock ‘n’ roll, counterculture, and effortless style. Apart from being a household name and an on-trend brand, Levi’s has successfully managed to remain ethical and inclusive throughout its journey. From the company’s fight towards ethical production of garments in 1991 to being the first… Continue reading By standing up for the things that matter, Levi’s goes beyond fashion

Meet queer India’s torchbearers who are working towards a truly equal future

When we set out to do this piece, we knew it was not going to be easy. India’s queer community is bursting at the seams with talent, and there has never been a better time to be out of the closet than now—nearly a year after the Supreme Court gloriously struck down Section 377 of… Continue reading Meet queer India’s torchbearers who are working towards a truly equal future

Ileana D’cruz suffered from such bad depression, she thought “what if I just end things now?”

“I never wanted to be an actor”, says model-turned-actress Ileana D’cruz. “I was a very shy, self-conscious person once I hit my teens, so I was constantly picked on for my body type. My entire goal was to be accepted by everyone, and I never got it. So that just made it worse.” The Barfi actress… Continue reading Ileana D’cruz suffered from such bad depression, she thought “what if I just end things now?”

Summer whites are a no-brainer

Stay cool with whites this summer, says ELLE’s Fashion Editor, Nidhi Jacob. SO FRESH If you’re a stickler for cottons that look better crushed, and slinky silks in all tones of white, then look no further. Runaway Bicycle’s oversized khadi dresses, Anomaly’s minimalistic uniform styles and Nicobar’s comfy Indian hybrids will make you swear off… Continue reading Summer whites are a no-brainer

Your trusted Levi’s turns 143 years old

May 20, 1873, will always be remembered as the birthday of the blue jean. To coincide with the same, Levi’s unleashed a new campaign ‘We Are Original’ focused on “original thinkers and doers from across different fields like music and art”. Super blogger Malini Agarwal, illustrator and entrepreneur Alicia Souza, DJ and music producer Nucleya, founder… Continue reading Your trusted Levi’s turns 143 years old

Stay on trend in patchwork denims

12 cool ways to work denim

These best friends also share style sensibilities

What ELLE Wears: Lakmé Fashion Week Day 4

Aishwarya Subramanyam Editor Cotton tunic, Eka. Cotton skirt, Asos.com. Cotton scarf, Anavila. Leather shoes, Birkenstock Sonam Savlani Digital Editor Cotton shirt, Thesummerhouse.in. Skinny jeans, Zara. Leather flats, Topshop Alisha Netalkar Junior Fashion Editor Cotton dress, cotton pants, leather shoes; all Zara Neha Salvi Fashion Stylist Neoprene swimsuit, Shivan & Narresh. Georgette skirt, crêpe jacket; both… Continue reading What ELLE Wears: Lakmé Fashion Week Day 4

Blue crush

15 coolest raincoats

The colour purple

Denim Divas

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