Every time Amelia Bandlish’s mother made a trip from their home in the UK to India, she would fill her suitcase with over 20 bras. For some reason, all their relatives had requested for the same bra size too, 36B. After being sent on several befuddling trips to Marks & Spencer by her mother, Bandlish… Continue reading Amelia Bandish firmly believes body confidence comes with the right lingerie
Rihanna has fuelled speculation that she’s poised to launch a lingerie line, after it emerged that she has signed a deal with TechStyle. WWD reports that the star has been working with fashion group TechStyle — which counts Fabletics and Shoedazzle among its brands — for a year and a half on the lingerie launch. Samples are… Continue reading Rihanna could soon be launching a lingerie label
I’ve had my eye on Lively, a lingerie company known for coining the term leisurée—athleisure, but for lingerie—for about a year now. The brand’s founder, Michelle Cordeiro Grant, stopped by the ELLE offices and showed me the collection of cute and low-key basics, including a selection of bralettes I selfishly complained I couldn’t wear because… Continue reading This bralette for D cups is worth the 3000-person waitlist
Swedish fashion brand & Other Stories, part of the H&M group, clearly had a different brief (sorry, couldn’t resist) for their new line of lingerie. They wanted to “portray a more diverse view on the traditional notion of beauty.” When they got together with photographer Hedvig Jenning, the idea took form in the shape of… Continue reading What real women look like in underwear
If you think lingerie for larger women should be marketed with every bit as much oomph as skinny skimpies, then you’ll like this new ad for Cacique Intimates. With a campaign titled #ImNoAngel, they’re clearly cocking a snook at Victoria’s Secret’s phalanx of supermodel ‘Angels’. The lingerie line for Lane Bryant, an American clothing brand… Continue reading #ImNoAngel is big on sexy
