You love shopping, but your wardrobe is so full that there’s literally no space for new clothes. You’ve tried everything — storing your clothes in suitcases and cardboard boxes; folding them minutely to ensure they take the least amount of space possible; sneakily dumping them in your family member’s wardrobe… What if we told you… Continue reading Give your wardrobe a trendy makeover with Myntra
If the cash crunch is keeping you from indulging in some good ol’ retail therapy, Myntra is here at your rescue. The e-commerce site has announced the first ever Myntra Fashion Weekender that doesn’t require you to get off your couch or rough it out in gigantic queues. (Which, if you ask us, is the… Continue reading Why you can’t miss the Myntra Fashion Weekender
Actor Deepika Padukone just launched her fashion label in association with Myntra, called All About You. She describes the line as “comfortable, romantic, feminine and fun,” the operative word being comfortable. “I think all about you is all about you – there’s no better way to say that! It’s to encourage girls to dress the… Continue reading Deepika Padukone launches a fashion label in association with Myntra
Masaba Gupta sat down with us, to fill us in on all the exciting things she has in her kitty; including her debut line for Anouk by Myntra, her Lakmé Fashion Week Winter/Festive 2015-16 show where she will showcase her first line of bags and an all new role that’s still hush-hush. ELLE: Your debut… Continue reading Exclusive: 5 questions with Masaba Gupta
Myntra has a new series of ads out for Anouk, its in-house Indo-Western line for which Masaba Gupta was signed on as creative director last year. All three ads paint scenarios that come second best to living in the ideal world—namely, making your voice heard in a flawed one. It’s an interesting concept, even if… Continue reading What we like about the Anouk ad
If you always have a tab open tracking sales at your favourite store, you might soon have to close that window for good. In a bid to keep us eternally glued to our little black screens, Myntra has announced plans to become an app-only store and Flipkart, which acquired the garment retailer last year, will… Continue reading Myntra goes app-only
