If you’ve ever run on the streets of a megapolis in India, you’d be familiar with the hurdles. Navigating the constant stream of traffic, teaming crowds and uneven terrain can be a task. But fret not. The right running shoes make all the difference and you can always count on Nike for the ideal fitness… Continue reading Nike’s latest innovation makes urban running a joy
On a sunny afternoon in May, 2,200 women came together to celebrate their passion for sport at Nike’s sports festival in Mumbai. These women, of varying ages and body types, were united by common goals—break barriers of judgement, express themselves with movement and sport, driving positive change in their communities and most importantly— to make… Continue reading The joyful ways in which Nike’s #MakeTheWorldListen empowered Indian women
Ahead of the Nike marathon on May 11, runners and fitness enthusiasts gathered on a Saturday morning to gear up and practise for the run. Coach Urmi Kothari led the warm-up while pacers led the actual run. Four members of team ELLE India signed up for the Nike-organised session and here’s how they felt: Tatiana… Continue reading Team ELLE attended a Nike work out session and here’s how it went
It is absolutely essential for women to wear a bra that fits them well, and this isn’t just limited to everyday lingerie pieces. Wearing the wrong sports bra can seriously hamper your workouts in the short run, and cause back aches, breast pain and soft tissue damage in the long run. Depending on the shape… Continue reading How to find the perfect sports bra for your workouts
Deepika Padukone has, arguably, one of the best shoe closets in the movie business. You know she’s got red-heeled Louboutins for every day of the week, followed by her trusty Giuseppe Zanottis that follow her around the world on promotional tours. But her past two appearances have us convinced that the star is trading in… Continue reading The 1 shoe style Deepika Padukone is clearly obsessing over
Let’s all agree that it can be awkward to run outdoors if you’re a beginner – you’re trying to avoid weird stares while constantly fighting the urge to give up and go home. But trust us, once you’ve done it you’ll never want to step on a treadmill, and Shraddha Shashidhar couldn’t agree more. The… Continue reading ‘Educated older ladies tell me that women give up on fitness once they’re married’
Shaleena Nathani’s excellent and effortless running form is just one clue to how she approaches everything in her life—with precision. “I used to run up a steep slope in my neighbourhood, and if I didn’t run fast enough I would walk back down and run again. People probably thought I was nuts,” says the stylist… Continue reading Stylist Shaleena Nathani is crushing all fitness goals
A sports bra is a sports bra is a sports bra. Ideally, it keeps your breasts in place while you workout—beginning and end of story. But today Nike launched its first sports bra made with the patented fancy Flyknit fabric—the Nike FE/NOM Flyknit Bra—and kiiiind of changed the game. The Flyknit Bra promises to both… Continue reading Nike just completely redesigned its sports bra
If you can’t stop humming Nike’s fierce new anthem, ‘Da Da Ding’, you’re not alone. Also, you might find you can’t tear your eyes away from the gang of fierce young sportspersons that are part of Nike’s ‘Just Do It’ campaign. The video is meant to encourage more girls to take up sports. Apart from… Continue reading Deepika Padukone gives us fitness goals with Nike’s ‘Da Da Ding’ video
This year is the tenth anniversary of Ralph Lauren as the official outfitter for Wimbledon. They’ve nattily dressed everyone from umpires to ball boys and stylish spectators to champions for the tournament. (You can spot them by the giant Polo logos emblazoned on their chests.) The lines – all piped navy blazers and classic pleated… Continue reading 10 years of Ralph Lauren x Wimbledon
