At 17, Sandra Choi became Jimmy Choo’s first-ever employee. Today, as the brand’s creative director, she’s steering it in new directions. Case in point: Jimmy Choo Made to Order , which is now available in India. ELLE: The concept of bespoke tailoring or made-to-measure services is an age-old tradition in India. However, on the accessories… Continue reading Jimmy Choo Made to Order service launches in India
For the past two decades, Jimmy Choo has been synonymous with all things glam. From the brand’s debut in 1996 to more recent red-carpet appearances, the shoes have been favoured by movie stars, royalty and everyone in between. To celebrate its 20th anniversary, Sandra Choi, the brand’s creative director, designs a truly special collection, ‘Memento’,… Continue reading Jimmy Choo celebrates 20 years
This is basically a collaboration between Jimmy Choo and Jimmy Choo. Unclear? We’re referring to the Instagram sensation Jimmy Choo, an English bull terrier, whose dad happens to be Rafael Mantesso – the Brazilian artist responsible for all the cool line drawings you see. Here’s how it played out: “All of a sudden, I had… Continue reading Jimmy Choo x Jimmy Choo
