We tried the new Reebok PureMove sports bra and here’s what we found

Pride yourself on keeping up with the season’s latest fashion trends? So do we. And Reebok is here to make sure that our spring wardrobe covers workout wear and athleisure as well. Last year’s game-changing sports bra, the Reebok PureMove has made a comeback in the SS ’19 collection and we’re psyched for more reasons… Continue reading We tried the new Reebok PureMove sports bra and here’s what we found

How to find the perfect sports bra for your workouts

It is absolutely essential for women to wear a bra that fits them well, and this isn’t just limited to everyday lingerie pieces. Wearing the wrong sports bra can seriously hamper your workouts in the short run, and cause back aches, breast pain and soft tissue damage in the long run. Depending on the shape… Continue reading How to find the perfect sports bra for your workouts

How to ace the athleisure trend

Topshop and adidas Originals team up again

Last year we were introduced to a fun collaboration between the high street giant Topshop and sportswear major adidas. The brands are teaming up yet again for a seven-piece capsule collection. The line includes sweatshirts, perforated panelled jackets and shorts, and sneakers – two kinds, one with a clear sole and another with a crushed… Continue reading Topshop and adidas Originals team up again

First look: BCBG Max Azria store

The American label, BCBG Max Azria, opens its first flagship store in Delhi today. We caught up with Sophie Rietdyk (President, International & Licensing), who gave us a visual tour. “You want the customer experience to be the same anywhere in the world, which is why we have a three-tier layout,” she explains. “The front of the store has… Continue reading First look: BCBG Max Azria store

WIFW: 10 best moments from day 3

Trend report: Fall/Winter 2014-15

A to Z of fashion

Time to get sporty

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