If florals aren’t groundbreaking for spring, sequins are no stranger to the après-hours circuit either. A perennial party favourite, you’ll spot them plastered over runways and celebrity wardrobes alike. However, look beneath the sparkle, and you’ll find that sequins have been harbouring a sinister side with long-reaching consequences for the planet. In the realm of… Continue reading Panic At The Disco: Why Sequins Are Slowly Destroying Our Planet
Did you know that 62 per cent of the Gen Z population are now demanding sustainable retail? The number comes from a recent Forbes study which states that the newer generation is now inclining towards spending their purchasing power on ethical brands. And with fashion waste piling up in landfills rapidly, this consumer behaviour comes… Continue reading Can Made-To-Order Be The Future Of Sustainable Fashion?
Many brands are now bending towards terms like ‘sustainable’ and ‘ethical’ to lend themselves an eco-friendly image. However, as more and more brands use the term, the line between what is sustainable and what is simply a publicity act has blurred. Even worse, saturated. The question here is: what does it take for a brand… Continue reading When Can A Brand Realistically Call Itself Sustainable?
A universal truth I thoroughly believe in – grandmamas are too pure for the world. Everyone thinks their grandma is the best, and it’s true, and to be honest, I think mine was cut from a different cloth altogether. It wasn’t just because of the cuddles, the secret treats, the security blanket and the warmest… Continue reading 4 Lessons About Sustainability I Learnt From My Grandma
Sustainability in fashion comes with its own share of challenges and doubts. Where do you buy responsibly sourced clothes from? With a surge in fast-fashion brands, how do you adapt to a purchasing behaviour that’s rather slow? How do you know that a brand is truly sustainable? There are also umpteenth myths surrounding sustainable fashion.… Continue reading Sustainable Fashion Isn’t Just About Making Ethical Purchases And Here’s Proof
The topic of vegan fashion is nothing new. With a rise in sustainable and ethical clothing, most people have consciously made a shift towards it, especially towards vegan leather. While this is a positive step towards conscious consumerism, did you know that not all types of vegan leather are good for the environment? Most brands… Continue reading These Are The Homegrown Brands Making Vegan Leather From Plant Waste
While the influencer industry runs on the concept of selling an aspirational life, it subconsciously plants the seed of overconsumption in the head of the audience. As a generation that spends every waking minute on the internet, the see-now-buy-now culture in fashion is rapidly resulting in an ecological crisis we can no longer afford to… Continue reading 5 Fashion Insiders On How To Become A Conscious Consumer
As 2020 comes to an end, if there’s one thing the year has taught us, it is to be kinder – kinder to ourselves, kinder to everyone around us, and kinder to the environment. While sustainability has become a buzzword in the fashion industry, and slow fashion is the new norm, it’s about time we… Continue reading This Is Why Being Thoughtfully Fashionable Is The Way Forward
Your grandma’s knits are back and are cooler than ever – think bright colours, fun accessories and sustainable crochet. In the time of fast-fashion, when brands can churn out identical pieces a dime a dozen, there’s a special appeal around items that have a handspun feel. The granny-chic-textile crochet gets a cool update on SS20… Continue reading Sustainable crochet pieces to invest in this season
From eco-warriors who’re saving the planet to a how-to guide on buying clothes that last, reform your wardrobe (and your lives) while prioritising the planet. Here’s how you can incorporate slow fashion in your lifestyle:
When it comes to sustainable fashion, Vietnam-based denim brand, Saitex, leads the way. The brand is spearheaded by its founder and CEO, Sanjeev Bahl. Saitex counts Everlane, Madewell and Ralph Lauren, among its clients. Its game-changing facility recycles 98% water it uses in its production process and evaporates the remaining 2%. Sanjeev Bahl, the man… Continue reading Saitex founder Sanjeev Bahl on leading innovation in sustainability
India is known as the land of regional crafts, some of which are threatened with extinction in the face of mass-production. Preserving these age-old techniques means digging to its roots and working hand-in-hand with the craftspeople who inherit the skill. It is this motive that led Rina Singh, the creative director of Eka, a self-admitted… Continue reading Eka collaborates with Telangana’s craft clusters for its Spring-Summer ’20 collection
As we stand face-to-face with pressing environmental crises and a global pandemic that has brought the world to a standstill, every industry is being forced to re-evaluate its choices. Conversations around sustainability are now stronger than ever as the global fashion fraternity stands up to work in tandem with nature and limited resources. Until recently,… Continue reading 6 international fashion labels that are redefining luxury by taking a sustainable approach
WHO: British designer Rahemur Rahman is a second-generation Bangladeshi immigrant, and his elegant designs—that pack a punch with vivid patterns and luxe tailoring—are all made with natural fibres and put his South Asian heritage to the forefront. Rahemur Rahman Before starting his eponymous brand, Rahman worked for Louis Vuitton, along with Christopher Raeburn and Yang… Continue reading London-based Rahemur Rahman’s menswear label is redefining ‘Made in Bangladesh’
The best way to take a break from a hectic workweek is with a spa day. The cherry on the top would be a spa experience that is as eco-friendly as it is luxurious. That’s why we were psyched when The White Door India, our favourite bespoke spa, collaborated with the eco-conscious luxury label VRTT… Continue reading The White Door India and VRTT Vintage team up to make sustainable fashion fun
Every season, Lakmé Fashion Week dedicates a day to promote sustainable fashion. Among newbie designers are veteran designers who are steering their design practice towards more responsible choices, all the while taking the aesthetics a few notches higher. At the upcoming edition of Lakmé Fashion Week (February 12-16) in Mumbai, Padma Shri awardee Ritu Kumar,… Continue reading An exclusive first look at the Ritu Kumar x Lenzing Ecovero collection at Lakmé Fashion Week 2020
In an exclusive interview with ELLE India, Brune Poirson, the Secretary of State to the Ecological and Inclusive Transition Minister of France, reveals how the Indian fashion industry can be fortified to solve the climate crisis, and why the most privileged sections of the society should lead by example. Excerpts from the interview: ELLE: To… Continue reading French politician Brune Poirson on how the fashion industry can be more sustainable
Kids have a full-time occupation—fun and play. From pajama parties to play dates, kids have batteries that never drain. Greendigo Organic Clothing believes that kids’ clothes must complement their high-energy, high-activity lifestyle. What is the point of kids’ apparel that do not allow a kid to be a kid? The co-founders of Greendigo Organic Clothing,… Continue reading Extend conscious living to your kids’ wardrobes with Greendigo Organic Clothing
When it comes to making sustainable fashion choices we all know we can do more, but sometimes knowing exactly what you can do to help is the hardest part. It can all seem a bit daunting; do I have to stop enjoying fashion? Can I still buy new clothes? Should I only wear dresses made from… Continue reading The lazy girl’s guide to sustainable fashion
It might be spring but it’s -11 degrees in Stockholm, yet the show must go on and so it did, at the historic Stockholm City Hall — the venue of the Nobel Prize banquet — where leading thinkers and fashion personalities mingled with some of the hottest new names in fashion — the winners of… Continue reading Meet the winners of H&M Foundation’s 3rd edition of the Global Change Awards
The urgent environmental challenges that the world is facing is prompting designers and brands alike to reinvent their strategies and think out of the box. According to a report published by Accenture and H&M Foundation, two of the five megatrends that are shaping the future of sustainable fashion are innovative recycling and nature-inspired materials. Whether it is recovering value… Continue reading 5 pioneers who are using innovative sustainable fabrics
