#ELLEExclusive: Giovanna Engelbert On Designing Her Debut Collection As Swarovski’s First-Ever Creative Director

Giovanna Engelbert, a former model, stylist, and editor, was recently appointed as the creative director of Swarovski. A first of its kind position announcement made in the iconic brand’s 125 years of history. For her first collection, Giovanna was inspired by founder Daniel Swarovski’s original technical drawings. The pieces are manifestations of the fundamental properties… Continue reading #ELLEExclusive: Giovanna Engelbert On Designing Her Debut Collection As Swarovski’s First-Ever Creative Director

#CelebrateYourSparkle with Swarovski and Bhumi Pednekar this Diwali

As Swarovski completed 125 years, the jewellery brand roped in Bollywood actor, Bhumi Pednekar, for the first time to celebrate this milestone. Read on to know what Bhumi had to say about her association with Swarovski, her thoughts on its latest collection, things she has discovered about herself this year, and more. ELLE: Tell us a little about your association with Swarovski and how does it feel to be the first-ever friend of the brand in India? Bhumi Pednekar: It’s… Continue reading #CelebrateYourSparkle with Swarovski and Bhumi Pednekar this Diwali

Introducing the new Swarovski Power collection, empowering women to be brilliant

Reinforcing the brand’s commitment to support the empowerment of women all over the world, Swarovski is proud to unveil its bold new Swarovski Power Collection campaign. The Swarovski Power Collection of dazzling bracelets takes the stacked bracelet trend to the next level by positioning itself as the must-have empowerment accessory for every modern woman’s wardrobe.… Continue reading Introducing the new Swarovski Power collection, empowering women to be brilliant

This Mother’s Day, shower your mum with sparkle from Swarovski’s Sunshine Collection

 Of all the gifts life has to offer, a loving mother is probably one the greatest of them all. Showering you with love, care, and affection, a mother’s love knows no bounds. From sacrifices to support, celebration to comfort, she continues to be by your side, nurturing and guiding you. Whether you’d like to admit… Continue reading This Mother’s Day, shower your mum with sparkle from Swarovski’s Sunshine Collection

Swarovski celebrates diversity in fashion with a star cast fronted by Karlie Kloss

Known to celebrate empowerment of women through its earlier campaigns, Swarovsk’s latest Holiday campaign takes a leap forward and embraces the concept of inclusivity and diversity in fashion. Supermodel Karlie Kloss, who was appointed as the brand’s new ambassador in the year 2006, plays the party host and is joined by a multifaceted cast that… Continue reading Swarovski celebrates diversity in fashion with a star cast fronted by Karlie Kloss

50 cool girl hair accessories you need in your life

Sleek hair and wavy blowouts might prevail, but nothing breaks the monotony of these hairstyles like a pretty accessory. And there’s plenty of inspiration on the runways to keep you from looking too twee. After strutting her stuff on the Couture Week 2017 runway, Sonam Kapoor headed to the Ralph & Russo after-party armed with an… Continue reading 50 cool girl hair accessories you need in your life

Manish Arora just created a fantastical ‘Indian mela’ for Swarovski

If Austria wasn’t on your wanderlust list, it will be now. Europe’s favourite Indian import, Manish Arora, has lent his riotous vision to the first ever Summer Festival, hosted by Swarovski on the grounds of their Crystal Worlds. With “Indian mela” as their inaugural theme, it seemed a natural fit for the brand to call… Continue reading Manish Arora just created a fantastical ‘Indian mela’ for Swarovski

This heiress wore a $ 1 million dress and had real crystals for confetti at her wedding

When you’re an heiress to a crystal magnate as large as Swarovski, if you don’t have a crystal-studded wedding dress and crystal confetti thrown in celebration at the altar, did you even have a wedding? So when Swarovski heiress Victoria Swarovski got married to German entrepreneur Werner Mürz in Trieste, Italy, under a shower of… Continue reading This heiress wore a $ 1 million dress and had real crystals for confetti at her wedding

9 scrumptious watches to add to your kit right away

The humble wristwatch is a thing of the past. Indulge your sweetest desires—from pop-infused strappy numbers to elegant bejewelled masterpieces, these are the season’s most delicious watches. Confused where to begin? Sprinkle on a bit of fun with our favourite micro trends that are grabbing eyeballs right now: [Gallery id=”9″]

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Statement jewellery to nail that bridesmaid look

Picking out wedding jewellery that perfectly matches your outfit is hard. To top it all, if you’re a bridesmaid there’s that extra pressure to look good (here are 5 quick ways to nail that beauty look). Swarovski’s ‘India Collection’ is just right. Pick from a variety of pieces inspired by the rich cultural heritage of… Continue reading Statement jewellery to nail that bridesmaid look

Swarovski introduces its holiday collection with Miranda Kerr

Here’s one way to add some sparkle to the holiday season: Swarovski just introduced their holiday collection with their muse and collaborator Miranda Kerr.   Expect two delicate and feminine lines, Diapason and Duo. The former features dangling crystals and icicle-like designs in soft greys and midnight blues. Duo brings “meaningful jewellery” with pendants that… Continue reading Swarovski introduces its holiday collection with Miranda Kerr

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